Objectives

The TAC enters into partnerships with organisations that reflect our values and engage with our target markets in meaningful ways.

Partnerships form a very important part of the TAC's marketing communications strategy, therefore it is critical that all partnerships actively contribute to Victorian communities.

To be considered for a partnership, organisations must be able to provide a demonstrable link to the TAC's legislative responsibility of promoting road safety and/or effective rehabilitation.

Road safety program

The TAC has identified the following areas in which partnerships have the potential to add road safety value commensurate with the associated investment:

  • Where the specific activities of the partner organisation offer tangible and sustainable road safety returns
  • By generating significant added-value exposure of road safety messages to a relevant mass target audience, through paid and non-paid media
  • Through the partnership activation (such as personalities, brands, images and intrinsic values), enhanced levels of community engagement in specific road safety issues are created

All partnerships must be capable of achieving at least one of the above objectives with a strong preference for those partnerships that are capable of achieving significant and sustained improvements in road safety outcomes, rather than the simple exposure of a message.

Rehabilitation Program

Community organisations provide invaluable support to Victorians.

The TAC recognises that many community organisations are already working in innovative ways that maximise people's opportunities to participate in and contribute to their local community.

The Rehabilitation Program provides funds for initiatives which:

  • Create and promote leadership opportunities for people with disabilities
  • Promote positive portrayals of people with disabilities and promote good ideas
  • Empower people with disabilities to share their stories and experiences
  • Support systematic change towards inclusion of people with disabilities
  • Build partnerships and community capacity to include people with disabilities
  • Are community-based and involve people with disabilities in the management and decision making structures of the initiative.

All partnerships must be capable of achieving at least one of the above objectives with a strong preference for those partnerships that are capable of achieving significant and sustained improvements, rather than the simple exposure of a message.