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Surveys and Research Archive

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Road Safety Monitor

We have been conducting the annual Road Safety Monitor research since 2001 with our participants drawn from Victorian car licence holders. See our latest results below.

2015

Our fourth Motorcycle Monitor research was conducted in 2015 with participants drawn from Victorian motorcycle licence holders and owners of registered motorbikes.

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian motorcycle licence holders and owners of registered motorcycles
Survey size N=2350 invitations. n=800 completed surveys. Response rate = 34%
Methodology Sample drawn from VicRoads database. Invitation letter mailed, completed online or by phone. Hardcopy survey sent by mail with reminder; and telephone follow up.
Frequency and timing Conducted May to July; analysis and reporting October - November.
Survey partner Ipsos Social Research Institute.

2014

Purpose Measure and track changes in road user perceptions, attitudes and self-reported behaviours and identify potential areas of road safety concern in the community
Target population Victorian car licence holders and registered vehicle owners
Survey Size N = 2,000 invitations. n = 928 completed surveys. Response rate = 46.4%
Methodology Sample drawn from VicRoads' driver licensing and vehicle registration databasesVicRoads database. Questionnaires mailed, completed in hardcopy, on-line, or over the phone. Mail and telephone follow up.
Frequency and timing Annual survey since 2001. Conducted August to October, analysis and reporting November to January. Since 2014, two waves of the RSM are run – a shorter 'Pulse' version, and the standard 'Main' version.
Survey partner Social Research Centre 

2013

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian car licence holders
Survey Size N = 2,000 invitations. n = 946 completed surveys. Response rate = 47.3%
Methodology Sample drawn from VicRoads database. Questionnaire mailed, completed in hardcopy, on-line, phone. Mail and telephone follow up.
Frequency and timing Annual survey since 2001. Conducted August to October, analysis and reporting November to January.
Survey partner Social Research Centre 

2012

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian car licence holders
Survey Size N = 2,900 invitations. n = 1,367 completed surveys. Response rate = 47%
Methodology Sample drawn from VicRoads database. Questionnaire mailed, completed in hardcopy, on-line, phone. Mail and telephone follow up.
Frequency and timing Annual survey since 2001. Conducted August to October, analysis and reporting November to January.
Survey partner Social Research Centre 

Motorcycle Monitor

Our third Motorcycle Monitor research was conducted in 2014 with participants drawn from Victorian motorcycle licence holders and owners of registered motorbikes.

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian motorcycle licence holders and owners of registered motorcycles
Survey size N=2350 invitations. n=787 completed surveys. Response rate = 33%
Methodology Sample drawn from VicRoads database. Invitation letter mailed, completed online or by phone. Hardcopy survey sent by mail with reminder; and telephone follow up.
Frequency and timing Conducted June to July; analysis and reporting October - November.
Survey partner Ipsos Social Research Institute.

Our second Motorcycle Monitor research was conducted in 2013 with participants drawn from Victorian motorcycle licence holders and owners of registered motorbikes.

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian motorcycle licence holders and owners of registered motorcycles
Survey size N=2350 invitations. n=703 completed surverys. Response rate = 30%
Methodology Sample drawn from VicRoads database. Invitation letter mailed, completed online or by phone. Hardcopy survey sent by mail with reminder; and telephone follow up.
Frequency and timing Conducted June to July; analysis and reporting October - November.
Survey partner Ipsos Social Research Institute.

Our first Motorcycle Monitor research was conducted in 2012 with participants drawn from Victorian motorcycle licence holders and owners of register motorbikes.

Purpose Measure and track changes in road user attitudes and self-reported behaviour and identify potential areas of concern in the community
Target population Victorian motorcycle licence holders and owners of registered motorcycles
Survey size N=2000 invitations. n=548 completed surverys. Response rate = 28%
Methodology Sample drawn from VicRoads database. Invitation letter mailed, completed online or by phone. Mail and telephone follow up.
Frequency and timing First conducted in 2012. Conducted August to October analysis and reporting November to January.
Survey partner Ipsos Social Research Institute.

Motorcycle Tracking

Motorcycle Tracking is conducted in short waves to coincide with motorcycle television campaigns.

Download our latest results below:

Purpose Measure and track changes in motorcycle attitudes and self-reported behaviour and identify potential areas of concern in the community and measure awareness of motorcycle related road safety campaigns. 
Target population Victorian motorcycle and motor scooter riders who have ridden in th elast 12 months
Survey size N = 250 completed surveys. response rate 36%
Methodology Sample drawn from VicRoads database. Questionnaire completed by telephone
Frequency and timing Conducted whenever advertising specific to motorcycle riders is screened
Survey Partner Wallis Group

Risky Driving in Regional Victoria 2012/13

Since 2008 the TAC has conducted focus groups in various locations across regional Victoria, discussing driving and road safety with people identified as partaking in risky driving. These focus groups have been conducted in Mildura, Shepparton, Ballarat, Geelong, Bendigo, Traralgon, Warrnambool, Warragul, Leongatha, Cockatoo, Mornington, Euroa, Drouin and Castlemaine. In 2012 and 2013 the research took a new direction, with participants invited to a second focus group 6 months after the first group, and a selection of participants were also discussing road safety issues in an online forum in between the two focus groups.

Download Wave 1 and Wave 2 below:

Purpose The first wave of research sought to understand the driving behaviour of participants and others in the local area, exploring key risk areas such as speeding, drink driving and drug driving, and seeking to understand why drivers take risks and the influence of social norms and personal responsibility on attitudes and behaviour. The second wave explored changes in participants' knowledge, attitudes and driving behaviour and the extent to which these had been influenced by participation in the study.
Target population Young (aged 18-35) drivers from regional Victoria who self-report a range of risk-taking behaviours. In 2012-13 these people were recruited from the Cardinia, Mitchell and Ballarat areas.
Methodology

Wave 1: September 2012, 92 participants in 12 focus groups (between 4 and 9 participants per group), with a moderated 75 minute discussion, and self-completion questionnaire

Wave 2: March 2013, 39 participants in 6 focus groups, with a moderated 75 minute discussion and self-completion questionnaire. Also included an optional moderated on-line bulletin board discussion. 
Survey partner Social Research Centre

For further information on our research please contact the Road Safety and Marketing team via email (info@tac.vic.gov.au).