Drink Driving Case Study

Reducing the number of crashes caused by drink driving has been a key TAC objective since we began. Since then, our many campaigns along with police enforcement have resulted in drink driving being seen as socially unacceptable.

Yet some drivers still ignore the law by drinking excessively before taking the wheel, while others think they might be "just a little bit over" and are not a risk on the roads. These drink drivers also believe that they will avoid detection by police. To challenge the false beliefs of those drivers who think they are safe and in control when driving in the .05 to .10 range, the TAC implemented the Only a little bit over? You bloody idiot campaign.

Download the Drink Driving Case study below: