When - Metropolitan
September 2006 – You will get caught, it's just a matter of when
When (Metro) opens with the words, 'Say when'. The commercial covers different scenarios as a driver narrowly misses out on being breath tested. 'Tonight?' - driving with a mate he sees a police car with flashing lights but it overtakes and speeds on after someone else. 'Next week?' He is driving home dropping a few mates off after cricket, turns into a side street and an unmarked police car is conducting breath tests. He is waved on. 'Next month?' He is driving home with his girlfriend and is pulled over and tested, he is over the limit. The message is simple - you will get caught, it's just a matter of when.
When - Regional Campaign
November 2004 - the consequences of a conviction for drink driving
A father faces anger, shame and embarassment when he's unable to drive his daughter to her weekly netball game. We see them walking through a country town, only to arrive late with one of the other parents shooting him an accusing look. We are then shown a flashback of him being pulled up by police for drink driving who disregard his pleas to be let off.
Here we see a worker renewing his car insurance and through the course of the call says he was recently caught for drink driving. He is shocked to hear that a drink driving record will affect his car insurance policy for many years through higher excesses, this is regardless of his rating or whether or not he's had a crash. Another commercial highlighting the consequences of drink driving.
We overhear the conversation of a guy on the phone in a suburban family home. He's trying to arrange an extension on the payment of a bill. Gradually we realise that he is getting by on unemployment benefits. A flashback then shows him getting out of a work van and being lead away by police for drink driving. He vainly tries to explain that he needs his licence to work. Another realistic commercial showing the consequences of drink driving.
It's a perfect, sunny day - the sort of day that we should all be out enjoying. A boat is parked in a suburban yard, showing signs of lack of use. then we see the reason - the owner and his mates were out fishing when they were pulled over by police and the driver breath tested. Although he has had the least to drink of the group, he breaths over the limit and loses his driver's licence and his boat licence. This ad is part of the series - Only a little bit over? You bloody idiot.
Little Bit Worried
Here we follow a driver who leaves a carpark outside a pub and hear his thoughts on how much he's had to drink yet he still drives. 'Only a little bit worried?', 'Only a little bit nervous' and 'Only a little bit wrong' all flash across the screen as we hear him later plead to police he is "Only a little bit over".
See the Light
See the Light (Booze Bus and Police Car) These two linked advertisements highlight the increased chances of drink drivers being caught if they risk drink driving. The chance of being caught is greater because of more booze buses operating for longer periods, more unmarked police cars and a tough approach to enforcement at .05 and above.
Blue Squares reinforces the strong message that more police will be out in force targeting drink drivers with more cars and more booze buses pulling drivers over.
Never shows the impact of a drink driving fatality on those closest to the victim - both a young woman's father (who will never see her marry or have children) and her boyfriend. Filmed like an advertisement for a new car, this commercial is part of the enforcement campaign.
Here we are shown people in a variety of situations saying "No" to their next drink - at a BBQ, the footy, a pub, a restaurant. The final scenes show someone sitting in a booze bus having lost their licence and copped a hefty fine. Another in the campaigns theme of reminding drivers to stop and think before drinking and driving.
This commercial targets the typical repeat drink driver who, unlike his mates, persists in driving home from the pub after he has been drinking. The result is two pedestrians are killed and he is jailed for culpable driving.
Here we see celebrations at a football club after s ein. An older man is serving drinks and leading the party, as well as having a few drinks himself. He leaves the club late, drives home and is tested for drink driving. The result? Immediate loss of licence.
Back Streets shows a couple driving home after dinner with friends and deciding to take the back streets to avoid being picked up. The woman driver is pulled over for a broken tail-light and is breathalysed at the same time. She is found to be over the limit.
John and Jessica
Set in a hospital emergency ward, the advertisement shows the aftermath of a crash. A couple is arguing with her saying "I said I wanted to get a bloody taxi." John resists a blood test knowing that he is over the limit yet is informed that the passenger in the other car has died. A commercial showing the emotion linked with drink driving and trauma.
Double Whammy shows anytime you get pulled over, you can get breath tested, Here a business man is driving back from a meeting - speeding and talking on his mobile. he is pulled over by the police and tested for alcohol. The aim of this ad is to show police carry speed lasers as well as breathalysers.
1000 Booze Buses
We produced a range of advertisements supporting police drink driving enforcement both with booze buses and police cars. The emphasis is on the wide range of circumstances in which drivers may face a random breath test.
The advertisement shows a driver being pulled over and breathalysed by an unmarked police car. It shows that now every police car operates as a booze bus.
We see the consequences of drink driving with a man in prison being visited by his wife and children. He says he is sorry and has a flash back to the pub wehere he was having a few drinks followed by the accident he caused which killed the other driver and a young boy.
Silent Night is set at an office Christmas party where a man tries to convince his mates that he is fine to drive. A series of crash scenes from previous TAC advertisements are shown to the music of 'Silent Night'. The advertisement closes with the line "Should you be driving home tonight?"
The advertisement features a young man reliving the horrors of a crash to his wife. He explains he was drunk and he couldn't forget he had killed someone. It is only as he turns away from her we become aware that he is in a wheelchair.
Country Random Breath Testing
This commercial shows the consequences of drink driving in a country area. The commercial shows two men driving in town and then being breathalysed by a mobile booze bus. The driver is over the limit and loses his licence. We then see him waiting for a taxi by the side of the road.
In this commercial we see the effects of alcohol. Here the advertisement shows the driver's view of the road, with empty beer glasses appearing in his line of vision. The more glasses, the more blurred the view. The driver has an accident and his young wife is told of the crash by the police.
The introduction of booze buses in Victoria was launched through this commercial. We see a range of people and their reactions to the penalties they face when over the legal limit of 0.05.