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Video transcript

It’s not just
the physical injuries.

You have to learn
to cope with that.

It’s the sheer waste

and the stench of alcohol
that stays with you.

I’m just ringing to inform you

that your daughter, Lucy,
has been involved in a car accident.

You’ll need to come down.

(SLURS) She’s probably real bad
hurt, you know? The car’s smashed.

DOCTOR: Where are you sore, Lucy?
(SOBS) Everywhere.

PARAMEDIC: This is the driver.

DOCTOR: That looks very messy.

OK. You can’t go in there
at the moment, mate.

I gotta go in there.

Can you come with us? We’ll just
have a chat to you for a second.

Is she alright?
She’s OK for the moment.

Her left leg
has been damaged quite severely

and there’s a possibility
that she may lose that leg.


We’ll also scan her head

to look at whether
there’s any head injury as well.

NURSE: They drink too much
and then they drive.

They smash up their cars

and the people
they’re supposed to care about.

Get out!

If they survive, they’re the ones
that have to live with that,

and that’s the real tragedy.

If you drink, then drive,
you’re a bloody idiot.

End of the transcript
YouTube Version Audio description file


The first TAC drink driving advertisement that launched the drink drive, bloody idiot slogan. Set in a hospital casualty ward, the commercial shows a young girl arriving, having been badly injured in a car crash - her drunk boyfriend is the driver. It gives a snapshot of the casualty situation and the impact on the lives of those involved.

 December 1989

In 1989 the TAC became involved in mass media road safety advertising launching a series of television commercials showing the tragic results of drink driving. This is when that well known tagline - drink drive, bloody idiot – was born.

From the beginning, enforcement has been a key part of the deterring drink driving. The TAC has funded the purchase of booze buses for Victoria Police random breath tests, breath testers and other equipment to detect offenders.

A major aim of the TAC's drink driving advertising has been to emphasise the reality of  being caught if you are over the limit and the severe penalties that follow.

More recently many people have ignored the dangers of mixing alcohol and driving and have continued to drive with lower, but still illegal, BAC. The excuse used is that driving "only a little bit over .05" is OK. This ignores the fact the risk of a crash is increased as drink drivers are more likely to speed, less likely to wear a seatbelt and less likely to take steps to prevent fatigue.

To combat this,  the TAC introduced the Only a little bit over? campaign in December 2003. Here the key message is - if you drink and drive over the BAC limit, you are breaking the law and endangering the lives of innocent passengers and other road users.

In 1989, the year that the TAC commenced its campaigns, 114 drivers and riders died in road crashes with an illegal blood alcohol concentration. This figure had dropped to 42 in 2009.


Drink driving is one of the biggest killers on Victoria's roads. Almost a quarter of all fatal crashes in Victoria involve a driver or rider with an illegal Blood Alcohol Concentration (BAC).

As drink driving has become more and more socially unacceptable, the TAC's drink drive campaigns are often aimed at low level drink drivers - those who think it is ok to be "just a little bit over" or at the legal limit.

Here are some common questions about drink driving limits.

What is BAC?

Blood Alcohol Concentration (BAC) is a measurement of the amount of alcohol in the body. BAC is measured in grams of alcohol per 100 millilitres of blood. The legal blood alcohol concentration (BAC) limit is 0.05. This means that a driver's body must contain less than 50 milligrams of alcohol per 100 millilitres of blood. A driver's BAC is measured by a simple breath test procedure. Most people find it difficult to gauge their own blood alcohol level as there are so many factors that you need to consider.

These include:

  • the amount of alcohol consumed
  • the period of time over which alcohol is consumed
  • your body mass
  • whether or not you have eaten
  • your fitness levels and
  • the health of your liver.

Because everyone is different, some people need to drink less than the standard hourly recommendations to maintain a BAC level below the legal limit.

How does alcohol affect driving performance?

Driving is a complex task requiring decision making and total concentration. Alcohol affects a driver's ability to be totally in control of his or her actions.

BAC levels and their affects:

  • 0.02 to 0.05 BAC - the ability to see or locate moving lights correctly is diminished, as is the ability to judge distances. The tendency to take risks is increased, and the ability to respond to several stimuli is decreased.
  • 0.05 to 0.08 BAC - the ability to judge distances is reduced, sensitivity to red lights is impaired, reactions are slower and concentration span shorter. At 0.08 BAC drivers are five times more likely to have an accident than before they started drinking.
  • 0.08 to 0.12 BAC - euphoria sets in, overestimation of one's abilities leads to reckless driving, peripheral vision is impaired (resulting in accidents due to hitting vehicles in passing) and perception of obstacles is impaired. Drivers are up to 10 times more likely to have an accident.

What is the current law relating to drink driving?

There are heavy penalties if caught driving under the influence of alcohol or drugs, or a combination of both, or refusing to be tested.