A future where every journey is a safe one

Motorcycle Safety

http://www.tac.vic.gov.au/__data/assets/video_file/0014/41261/Vice-Versa-Tac-Motorcycle-Tv-Road-Safety-Campaign-1.mp4 http://www.tac.vic.gov.au/__data/assets/file/0004/45580/TAC3342.srt http://www.tac.vic.gov.au/__data/assets/file/0003/45579/TAC3342.wav
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Video transcript

(SIGHS) Bastard bikes.

VOICEOVER: Why not look at it from
the motorcyclist’s point of view?


Busy road.

Truck behind me.

Just give him room.

Is he gonna pull out?


End of the transcript
YouTube Version Audio description file

Vice Versa

This campaign encourages drivers to see things from the perspective of a motorbike rider - "Put yourself in their shoes". In the ad the motorcyclist is doing the right thing but the driver gets frustrated because he can’t always see him. We hear the thoughts running through the motorcyclist’s head and realise the huge amount of information he has to process when riding a motorbike. 

September 2002

In June 2012, 345,615 Victorians (people residing in Victoria) held a current Victorian motorcycle licence (excludes learner permits); an increase of around 4% from the previous year (in 2011, there were 333,627 motorcycle licence holders). Of these:

  • 88% are male
  • < 1% are aged 18-20
  • 9% are aged 21-29
  • 50% are aged 30-49
  • 26% are aged 50-59
  • 14% are aged over 60 (with 4% over 70)

The TAC's motorcycle safety program has two main aims.

  • to reduce the number of crashes involving motorcyclists and
  • to reduce the severity of injuries to riders

Forty one motorcyclists (including three pillions) were killed in 2012. This represents 15% of the 2012 Road Toll and is below the five year average of 45 motorcycle fatalities. Of this 31%:

  • 38 were male
  • 12 were aged between 21-29
  • 20 were killed on rural roads
  • 16 were killed on metropolitan roads
  • 16 were killed between midday and 4pm (10 of those on the weekend)

Independent research conducted by the Australian Institute of Health and Welfare indicates that riders are 37 times more likely to be seriously injured than motorists. This is a national figure based on serious injury per distance travelled.

Download the full report: 

Despite accounting for less than 4% of registered vehicles and 1% of kilometres travelled in Victoria, motorcyclists represented 15% of fatalities in 2012, and a five year average of 17% of serious injuries (2008-2012).

The Spokes Lowdown

The latest from Spokes
  • 11 Jul

    Riding in the rain can be hazardous so here are some tips to keep you safe.

  • 04 Jul

    Charley Boorman is a modern day adventurer, motorcycle fanatic and entertainer, and after another thrilling ride across Africa in September, he will be making his way directly to the 2014 Australian Motorcycle Grand Prix to present his 'live show'.

Visit Spokes

A motorcycle rider is at a very high risk of sustaining a serious or fatal injury. Helmets and protective clothing play an important role in reducing the severity of injuries however, compared with drivers of cars, riders are more directly exposed to the massive forces involved in a collision, whether with a vehicle, the road surface or rigid roadside objects such as trees and poles. Because of this, no matter who is at fault, motorcyclists are much more likely than car drivers to be seriously injured or killed.

For the latest motorcycle safety information visit our Spokes website.


It is every road user's responsibility to ensure they look out for motorcycles on the road. Riders have a number of factors to consider, and compensate for, including dangerous road surfaces and having to assume they may not be seen by drivers or not left enough room.

While the majority of riders do all they can to reduce the risks, there are many actions drivers can take to ensure they look out for motorcyclists on the road. These include:

  • Use your indicators well in advance when turning or changing lanes
  • Use mirrors and do a head check to make sure blind spots are clear when changing lanes
  • Give motorcyclists enough room to move
  • Make eye contact or acknowledge riders so they know they've been seen.


The Vice Versa campaign was accommpanied by several outdoor signs to make driver's aware of motorcycle riders.

Put Yourself in their shoes sign   Vice Versa Outdoor Sign  Vicve Versa outdoor sign

Keyframes from Vice Versa ad