More Campaigns

More Campaigns

As well as commercials, The TAC has created a range of campaigns aimed at drivers and motorcyclists - all with the aim of making the roads safer for all.

The TAC's motorcycle safety program has two main aims.

  • to reduce the number of crashes involving motorcyclists and
  • to reduce the severity of injuries to riders

Of the 243 people killed on Victoria's roads in 2013, 41 were riders and passengers of motorcycles, representing 17% of the 2013 road toll.

Motorcycles represent less than 4% of the number of registered vehicles in Victoria, and account for around 1% of vehicle kilometres travelled*. Around 9% of Victorian licence holders hold a motorcycle licence.

 

Independent research conducted by the Australian Institute of Health and Welfare indicates that riders are 37 times more likely to be seriously injured than motorists. This is a national figure based on serious injury per distance travelled.

Download the full report: 

 

For more motorcycle related stats check out the motorcycle statistics page showing crash location, demographics, acute hospitalisation claims data  

The Spokes Lowdown

The latest from Spokes
  • 24 Feb

    Motorcyclists without boots stand almost double the chance of receiving lower-leg open wounds in a crash, new Transport Accident Commission research has found.

  • 08 Feb

    Finding a safe ride to reduce your risk of injury is vital so, if you're in the market for a new bike, you can check out it's safety features using the VicRoads motorbike safety search.

Visit Spokes

 

A motorcycle rider is at a very high risk of sustaining a serious or fatal injury. Helmets and protective clothing play an important role in reducing the severity of injuries however, compared with drivers of cars, riders are more directly exposed to the massive forces involved in a collision, whether with a vehicle, the road surface or rigid roadside objects such as trees and poles. Because of this, no matter who is at fault, motorcyclists are much more likely than car drivers to be seriously injured or killed.

For the latest motorcycle safety information visit our Spokes website.

 

It is every road user's responsibility to ensure they look out for motorcycles on the road. Riders have a number of factors to consider, and compensate for, including dangerous road surfaces and having to assume they may not be seen by drivers or not left enough room.

While the majority of riders do all they can to reduce the risks, there are many actions drivers can take to ensure they look out for motorcyclists on the road. These include:

  • Use your indicators well in advance when turning or changing lanes
  • Use mirrors and do a head check to make sure blind spots are clear when changing lanes
  • Give motorcyclists enough room to move
  • Make eye contact or acknowledge riders so they know they've been seen.

 

February 1997

A motorcycle is riding down a four lane road.  A car doesn’t see him and knocks him over and off his bike, with the rider ending up up under a van.  Next we see the rider in a wheelchair, trying to get through his bathroom door, in his wheelchair, in time to make it to the toilet. “Motorcycle Riders.  Assume the worst in all traffic.”

1993

“Look bike.  Hard to see, easy to kill.” 

A commercial to educate drivers about being aware of motorbikes on the road. Here a motorcycle is travelling along a road, car pulls out from a T-intersection without looking properly.  In the next scene emergency services arrive including police and ambulance members. Next we see a young guy in physiotherapy, being fitting for a prosthetic arm.