The latest TAC public education campaign targets two of Victoria’s biggest issues in road safety – motorcycle safety and speed.
The campaign, titled “Reconstruction”, features a slow motion replay of a crash involving a motorcyclist and a car. The ad graphically depicts the rider suffering a broken neck as a result of his speeding prior to the collision.
Victoria Police Major Collision Investigator Detective Acting Senior Sergeant Peter Bellion features in the ad and explains how the crash could be avoided had the rider obeyed the speed limit.
Speeding is a major factor in serious road trauma to all road users. Vulnerable road users such as motorcyclists are especially at risk of death or serious injury when a crash involves high speeds. Research shows that even a small increase in speed can lead to a substantial increase in road users killed and seriously injured.
Last year, 49 motorcyclists were fatally injured on our roads. Of this number 31% involved excessive or inappropriate speed as a contributing factor.
The aim of the Reconstruction campaign is to:
- Reduce the number of speed related fatal motorcycle rider and pillion incidents.
- Educate motorcycle riders and pillion passengers about the impact of speed related road trauma on vulnerable road users - communicate that in the event of a collision at speed, the likelihood of a fatal injury is significant.
- Make riders aware that they can greatly reduce their chance of a crash by travelling at a speed that is within the posted speed limit and appropriate for the conditions.
For further information on the Reconstruction commercial, see our Spokes website. Here you will find information:
- About the crash scenario
- In this crash scenario, was the driver at fault?
- What can I do to reduce my risk of being involved in a crash?
- What else is the TAC doing in this area?
- The science and research behind the campaign
- What is the relationship between speed and crash severity?
- What are the likely injury outcomes for riders at different crash speeds?
- Why do drivers ‘look but fail to see’ motorcyclists?
The TAC aims to make speeding socially unacceptable, just as we have with drink driving. An examination by Victoria Police between May 2002 and April 2003 of a sample of fatal crashes involving motorcycles indicated that 38% of riders were exceeding the speed limit prior to the collision (Victoria Police (2003). Major Collision Investigation Group (MCIG) fatal motorcycle crash study report).
In addition, surveys conducted by the TAC from 2009 through 2010 show that more than one in four riders self-report speeding for at least half the time that they ride. Over half of this group report speeding “all or most of the time”.(Transport Accident Commission. (2011). TAC motorcycle tracking survey – Wave 2 report.)
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A motorcycle rider is at a very high risk of sustaining a serious or fatal injury. Helmets and protective clothing play an important role in reducing the severity of injuries however, compared with drivers of cars, riders are more directly exposed to the massive forces involved in a collision, whether with a vehicle, the road surface or rigid roadside objects such as trees and poles. Because of this, no matter who is at fault, motorcyclists are much more likely than car drivers to be seriously injured or killed.
For the latest motorcycle safety information visit our Spokes website.
It is every road user's responsibility to ensure they look out for motorcycles on the road. Riders have a number of factors to consider, and compensate for, including dangerous road surfaces and having to assume they may not be seen by drivers or not left enough room.
While the majority of riders do all they can to reduce the risks, there are many actions drivers can take to ensure they look out for motorcyclists on the road. These include:
- Use your indicators well in advance when turning or changing lanes
- Use mirrors and do a head check to make sure blind spots are clear when changing lanes
- Give motorcyclists enough room to move
- Make eye contact or acknowledge riders so they know they've been seen.
The TAC's motorcycle safety program has two main aims.
- to reduce the number of crashes involving motorcyclists and
- to reduce the severity of injuries to riders
Of the 243 people killed on Victoria's roads in 2013, 41 were riders and passengers of motorcycles, representing 17% of the 2013 road toll.
Motorcycles represent less than 4% of the number of registered vehicles in Victoria, and account for around 1% of vehicle kilometres travelled*. Around 9% of Victorian licence holders hold a motorcycle licence.
Independent research conducted by the Australian Institute of Health and Welfare indicates that riders are 37 times more likely to be seriously injured than motorists. This is a national figure based on serious injury per distance travelled.
Download the full report:
- Serious Injury due to Land Transport Accidents reportPDF, 1.74MB, Flinders University
- Serious Injury due to Land Transport Accidents reportDOC, 2.9MB, Flinders University
For more motorcycle related stats check out the motorcycle statistics page showing crash location, demographics, acute hospitalisation claims data