Historically the last 12 days of the year have resulted in the highest road fatalities for the year and this commercial was launched to tell people if they speed, they will get caught. New police radars at the time meant drivers could be caught up to 1km away, meaning you may not see them, but they would see you. Senior Constable Megan De Winne featured in the second installment of this campaign.
The first TV component of the campaign featuring Deputy Commissioner, Road Policing Ken Lay. The first ads screened from Sunday, 15 November to coincide with the Road Trauma Support Service Memorial Day. Outdoor and radio advertisements supported the campaign throughout metropolitan and regional Victoria.
Speed is one of the major factors contributing to accidents on Victoria's roads. It can be divided into three categories:
- excessive - speeding is deliberate and substantially over the speed limit
- low level - the driver travels at a speed marginally over the posted speed limit, typically by 5km/h (research shows the majority of motorists engage in low level speeding) and
- inappropriate - travelling at a speed that is inappropriate for the conditions such as travelling at the speed limit when the road is wet.
All of these types of speeding are dangerous. Speeding reduces the time drivers have to avoid crashes, their ability to control the vehicle and lengthens stopping distances, increasing both the likelihood of crashing and the severity of the crash outcome.
The TAC has worked closely with Victoria Police to target speeding motorists by funding the purchase of speed detection equipment.
The speed camera program began in 1990 to reduce road crashes caused by excessive or inappropriate speed. Fifty four cameras were introduced, at a cost of $4.5 million to combat speeding.
In November 1996 the TAC funded 60 Laser Speed Detectors at a cost of $500,000. They were introduced to help Police detect speeding on roads with moderate to heavy traffic - areas where radar devices were not always effective.