Multilingual Ads

http://www.tac.vic.gov.au/__data/assets/video_file/0008/58049/CALD-Spot-2-Face-and-Action_1.mp4
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Video transcript

Slow down and stay in Control – Melbourne Victory / TAC  Script – CALD Script.

We might have different backgrounds...

but we all know that winning...

is not about how quick we kick it...

or head it...

it's when we control the game.

It's the same on the roads... 

we don't speed so we can stay in control...

so if you're going a bit too fast...

slow down...

and stay in control.


End of the transcript

Multilingual Ads

Melbourne Victory players, including captain Mark Milligan, spread the road safety message - slow down and stay in control - in six different languages.

This campaign spreads the road safety message from the mouths of Melbourne Victory players in six different languages, a salute to the world game of football. 

Featuring players speaking in their first language - French, Arabic, Portuguese, Italian, Greek and English, the players explain how control is just as important on the pitch as it is on the roads. The ads will be screened as part of SBS's A-League television coverage.

The aim of the ads is to tell people that no matter what language you speak, slowing down and staying in control on the roads is vital. 

“Speeding is the cause for around 100 deaths on our roads each year,” Mr Kotsiras said.

The players featured in the advertisement are Adama Traore (French – Ivory Coast), Andrew Nabbout (Arabic), Gui Finkler (Portuguese), Francesco Stella (Italian), Kosta Barbarouses (Greek) and Mark Milligan (English).

Another new advertisement reminding fans of the ‘Slow Down and Stay In Control’ message, features new Victory captain Mark Milligan controlling the ball on-pitch in slow-motion.

Milligan, who is about to fly to Europe with the Socceroos for Australia’s coming friendly games, will wear Number 5 this season, coinciding with the TAC’s recent Wipe off 5 speed campaign.

With young men aged 18 to 35 forming the majority of the Victory fan base,the players wanted to contribute to helping reduce tragedy on the roads.

Reducing speed is one of the key actions of Victoria’s Road Safety Strategy 2013-2022.

 

Speed is one of the major factors contributing to accidents on Victoria's roads. It can be divided into three categories:

  • excessive - speeding is deliberate and substantially over the speed limit
  • low level - the driver travels at a speed marginally over the posted speed limit, typically by 5km/h (research shows the majority of motorists engage in low level speeding) and
  • inappropriate - travelling at a speed that is inappropriate for the conditions such as travelling at the speed limit when the road is wet.

All of these types of speeding are dangerous. Speeding reduces the time drivers have to avoid crashes, their ability to control the vehicle and lengthens stopping distances, increasing both the likelihood of crashing and the severity of the crash outcome.

The TAC has worked closely with Victoria Police to target speeding motorists by funding the purchase of speed detection equipment.

Speed cameras

The speed camera program began in 1990 to reduce road crashes caused by excessive or inappropriate speed. Fifty four cameras were introduced, at a cost of $4.5 million to combat speeding.

In November 1996 the TAC funded 60 Laser Speed Detectors at a cost of $500,000. They were introduced to help Police detect speeding on roads with moderate to heavy traffic - areas where radar devices were not always effective.

 

Four TV ads were made by Melbourne Victory to spread the road safety message, not only to soccer fans but the whole community.

View the ads below.

Melbourne Victory captain, Mark Milligan 

http://www.tac.vic.gov.au/__data/assets/video_file/0003/58170/Mark-Milligan-30-TVC_1.mp4


http://www.tac.vic.gov.au/__data/assets/video_file/0004/58171/Mark-Milligan-Vox-Pop_1.mp4