In this commercial, we open on a small family gathering as the family rush inside from outdoors to escape the rain. It’s a Sunday roast with a Mum, a Gran with her mid-to-late 20’s grandson and her thirty-year-old granddaughter, her husband and daughter. It’s a regular family. You can sense the respect they have for their old gran and tell that she cherishes their relationship.
Once inside, the family starts to enjoy the meal. The mother pours a couple of glasses of wine for the family, but Peter refuses.
We hear him say: Ah, no, I’m gonna drive Gran.
We quickly cut to the car and hear them having a natural conversation.
As he drives off down the street, we see two police cars ahead with a drug testing setup. An officer waves him into the testing area.
The ad jumps time and we now see the Police Officer returning to the car. We hear her say: Sir, you’ve tested positive to illicit drugs, can you step out of the car please?
Peter looks at his grandmother. The expression on her face is one of confusion and perhaps a little fear. She just doesn’t get what’s happening.
We hear a voice over say: Drugs can remain in your system long after the night’s over.
We see Peter get into the police car and cut back to his gran in the car.
We cut to black and the words: MORE DRUG TESTS, MORE PLACES, MORE OFTEN. appear on screen, along with the TAC, Toward Zero and Vic Government logos.
End of the transcript
More drug tests, more often.
More drug tests, more places, more often. Drug driving is a serious road safety issue. In the last five years approximately 41% of all drivers and motorcyclists killed who were tested, had drugs in their system. The TAC drug driving campaigns were launched to support random roadside testing of illegal drugs in December 2004. Since then there have been several drug driving campaigns highlighting police enforcement and showing how drugs impair driving.
- Drug Tests
- How do drugs affect our ability to drive safely?
- How does enforcement help Victoria move Towards Zero?
Cannabis and stimulants the most common substances detected during testing. About 18% of drivers and motorcyclists killed in 2015 tested positive to THC, the active component of cannabis. In the past 5 years, approximately 13% of riders and drivers killed, who were tested, had anti-depressants in their system and 11% with stimulant/amphetamine type drugs such as ecstasy, speed and ice.
Victoria Police have the right to pull drivers over at any time and test their saliva for traces of illicit drugs including THC, the active component in cannabis, methamphetamine (speed) and ecstasy.
The procedure for random roadside drug testing is:
- drivers are asked to provide a saliva sample by placing a small absorbent pad on their tongue for a few seconds
- the sample is analysed at the roadside, this takes about 5minutes
- drivers with a positive result are asked to undertake a further test if this test is also positive, the sample is sent to a laboratory for confirmation
- the results of this lab test form the basis for charging the driver
- Any driver may be asked to take a saliva test at any time. The saliva tests do not detect prescription drugs or common medications such as cold and flu tablets.
Driving under the influence of drugs has become a major focus of police and road safety campaigns over recent years. Like alcohol, many drugs reduce a driver's ability to have full control of a motor vehicle. Drugs have different and profound effects on a person's mood and behaviour depending on the type of drug involved.
Safe driving requires:
- clear vision
- physical coordination
- quick reactions
- the ability to make the right decisions under pressure
We have listed below some illegal drugs and their effect on driving:
- Cannabis and heroin - can slow down a person's reaction time, distort perception of speed and distance and reduce concentration and coordination when driving.
- Methamphetamine – ecstasy, cocaine and ice - can lead to over-confidence, rash decision making and risk taking, and further, tiredness caused by an inability to sleep can affect a driver's reflexes and concentration.
- Hallucinogens - affect hearing and sight as well as the perception of time, distance and movement, and they can make a person sense things that don't exist.
- Multiple drug use - using a combination of drugs can lead to extreme and varied effects such as dramatically slowed reaction times, visual distortion, inability to judge speeds and distances, and risk taking.
If your saliva sample comes back positive, you can be charged.
For a first offence, the authorities can choose to issue an infringement notice or take you to court. If you receive an infringement notice and do not agree with it, you have a time period during which you can choose to go to court, however, if the court finds you guilty, the penalties will be harsher.
Traffic infringement notices are not issued for subsequent drug driving offences. Charges are laid for the offence and the matter is dealt with at court. See the VicRoads website for details on drug driving penalties.
Safe System thinking has been at the core of success for the best performing road safety countries and jurisdictions globally. This is why all the road safety strategies relevant to Victoria are based on the Safe System.
Within a safe system the road transport system must be designed, built, maintained, operated and used to accommodate human failings that lead to error and consequently to some serious crashes. Road design must take account of the biomechanics of force in crashes and the limits of the human body to withstand force. The system should better manage crash forces so they are not beyond the forces the human body can withstand.
For example, installing wire rope barriers which prevent or better manage the forces on the human body in the event of a crash (compared with the forces in rollover crashes or impacts with trees and poles), and setting and enforcing speed limits, can allow road users to use the road without death, even in the event of human error and a crash.
While acknowledging that people make mistakes, enforcement and education remain critical to safe systems. Enforcement reduces forces even when a crash occurs: we must enforce speed limits to reduce speeds which will then reduce the forces in crashes, as well as reducing the risk of a crash.
We must enforce seat-belt, child restraint and helmet use which also reduce injury severity if a crash occurs. Enforcement also reduces the risk of error and crashes by reducing drink-driving, drug driving, fatigue, failure to give way, red light running, etc.