When your kids first start driving on their P’s, everyday-driving distractions…combined with inexperience…can have devastating consequences. It’s one reason why, the moment they get their license, young drivers are 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au.
End of the transcript
Safer P Platers
Safer P Platers - all you need to know to help get your young driver safely through their P plates. Visit saferpplaters.com.au for more.
In 2012, young drivers aged between 18 and 25 years made up 23% of all driver fatalities, despite accounting for approximately 12% of all licence holders. Research indicates that young drivers are at greater risk – in fact they are 30 times more likely to crash when they first start driving on their Ps because they are inexperienced and are more likely to take risks on the road.
Some of the behaviours that increase the risk of crashing among young drivers include:
- Driving with peer aged passengers
- Night time driving
- Use of mobile phones
- Drink driving and/or affected by illicit drugs
- Risky driving – such as speeding
- Driving older and less safe cars
Research suggests that parents can still play a role in their new driver’s safety. Encouraging and educating parents about how they can help reduce the risks faced by their children as road users provides further potential to prevent crashes involving young adults. Parental role modelling has also been identified as being important in developing safe behaviours amongst children.
This campaign, made of three TV commercials and other support communications, has been developed to inform parents of the risk and provide them with a range of easy strategies that they can use to improve the safety of their children.
This particular commercial is designed to provide an introduction to the issue concerning the risk their young driver faces and informing them there are ways to help them stay safe.
So before you talk to your kids visit saferpplaters.com.au, for all you need to know to get through the red together.
See below our Safer P Plater videos
When you’re driving with your kids, their risk of crashing will never be lower. For the first six months after they’re on their own, the risk will never be higher. In fact, from the moment they hit their P’s…they’re 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au
When your kids first start driving on their P’s, inexperience - and juggling study, work and a busy social life – can make night driving dangerous. It’s one reason why, the moment they get their licence, young drivers are 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au.
Despite a large reduction in Victoria's road toll since 1989, the 18 to 25 year age group remains vastly over-represented in road trauma statistics. In their first year of driving, young Victorians are almost four times more likely to be involved in a fatal or serious injury crash than more experienced drivers.
While 18 to 25 year olds represent around 14% of licenced drivers, they accounted for approximately 28% of all drivers killed on Victoria's roads.
A review of young drivers by the Australian Federal Office of Road Safety, now the Australian Transport Safety Bureau (ATSB), found them to be at greater risk on the roads for a variety of reasons including:
- lack of experience
- limited ability and judgement
- underestimation of risks
- deliberate risk-taking behaviours and
- use of alcohol and drugs.
As part of a co-ordinated effort to reduce the incidence, severity and cost to the community of road crashes involving young people, the TAC developed a youth strategy aimed at pre-drivers, learner drivers and probationary drivers. The strategy includes the programs and initiatives of the TAC's road safety partners: VicRoads, Victoria Police and the RACV.
Launched in March 1999, the HELP campaign aims to achieve long-term reductions in the youth road toll by:
- reducing deliberate risk-taking behaviour
- increasing learner driver experience and
- providing a research platform to address young driver behaviour.
A Graduated Licensing System (GLS) has now been introduced in Victoria with new requirements for learner drivers, probationary license holders and young drivers aged up to 25. You can find out more at the Victorian Road Safety Strategy website.
More than 350 young drivers aged 18 – 25 have lost their lives in Victoria in the last 10 years – representing one in four or 25% of drivers lives lost in Victoria in this period.
In 2016, 19% of drivers who lost their lives were aged between 18 and 25 years, with this age group only representing around 10% of Victorian licence holders.
Of the 29 young drivers who lost their lives on our roads in 2016:
- 76% were male
- 55% were killed in regional Victoria (94% of these were killed on 100+km/h roads)
- 69% were killed in single vehicle crashes
- 62% were involved in crashes that occurred in high alcohol times
Note: High alcohol times are those times of the day and week when casualty crashes are ten times more likely to involve alcohol than casualty crashes at other times.
To better understand the reasons why young drivers are over represented in crashes, the TAC teamed with the RACV and the Australian Institute of Family Studies to research what influences the driving behaviour of young people.
The research was part of the Australian Temperament Project (ATP) – a longitudinal study which has followed the development and wellbeing of a group of Victorian children from infancy to young adulthood. The study surveyed 1135 people aged 19-20 years.
Findings from the research included:
- Unsafe driving such as speeding and driving when fatigued were relatively common among young drivers. However, only a small proportion (7%) reported a consistent pattern of unsafe driving
- The group of drivers with high levels of risky driving in early adulthood could be distinguished from other drivers as early as mid childhood (5-8 years)
- Common risk factors for unsafe or unlawful driving behaviours included:
- less persistent temperament style
- higher aggression and hyperactivity
- higher engagement in anti-social activities
- higher multi-substance use
- lower cooperation
- more difficulties in school adjustments and
- more difficulties in relationships with parents
- Young people who frequently engaged in highly unsafe driving behaviours were more likely to engage in other high risk activities such as substance use and/or anti social behaviour.
A more comprehensive account of this study can be found on the Australian Government Institute of Family Studies website.