When your kids first start driving on their P’s, everyday-driving distractions…combined with inexperience…can have devastating consequences. It’s one reason why, the moment they get their license, young drivers are 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au.
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Safer P Platers
Safer P Platers - all you need to know to help get your young driver safely through their P plates. Visit saferpplaters.com.au for more.
In 2012, young drivers aged between 18 and 25 years made up 23% of all driver fatalities, despite accounting for approximately 12% of all licence holders. Research indicates that young drivers are at greater risk – in fact they are 30 times more likely to crash when they first start driving on their Ps because they are inexperienced and are more likely to take risks on the road.
Some of the behaviours that increase the risk of crashing among young drivers include:
- Driving with peer aged passengers
- Night time driving
- Use of mobile phones
- Drink driving and/or affected by illicit drugs
- Risky driving – such as speeding
- Driving older and less safe cars
Research suggests that parents can still play a role in their new driver’s safety. Encouraging and educating parents about how they can help reduce the risks faced by their children as road users provides further potential to prevent crashes involving young adults. Parental role modelling has also been identified as being important in developing safe behaviours amongst children.
This campaign, made of three TV commercials and other support communications, has been developed to inform parents of the risk and provide them with a range of easy strategies that they can use to improve the safety of their children.
This particular commercial is designed to provide an introduction to the issue concerning the risk their young driver faces and informing them there are ways to help them stay safe.
So before you talk to your kids visit saferpplaters.com.au, for all you need to know to get through the red together.
See below our Safer P Plater videos
When you’re driving with your kids, their risk of crashing will never be lower. For the first six months after they’re on their own, the risk will never be higher. In fact, from the moment they hit their P’s…they’re 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au
When your kids first start driving on their P’s, inexperience - and juggling study, work and a busy social life – can make night driving dangerous. It’s one reason why, the moment they get their licence, young drivers are 30 times more likely to crash. But there are ways to help keep them safe. So, before you talk to your kids, find everything you need at saferpplaters.com.au.
More than 350 young drivers aged 18 – 25 have lost their lives in Victoria in the last 10 years – representing one in four or 25% of drivers lives lost in Victoria in this period.
In 2016, 19% of drivers who lost their lives were aged between 18 and 25 years, with this age group only representing around 10% of Victorian licence holders.
Of the 29 young drivers who lost their lives on our roads in 2016:
- 76% were male
- 55% were killed in regional Victoria (94% of these were killed on 100+km/h roads)
- 69% were killed in single vehicle crashes
- 62% were involved in crashes that occurred in high alcohol times
Note: High alcohol times are those times of the day and week when casualty crashes are ten times more likely to involve alcohol than casualty crashes at other times.