[The sun shines into a vast empty sports stadium.]
(CHATTER AND LAUGHTER)
[Hawthorn and Collingwood fans wearing beanies, scarves and face paint walk past a pillar marked '5'. As a fan passes, the number 5 vanishes from the pillar. In the stadium, a man drapes his jacket over a seat, covering the number 5 on the back. A fan in a Fitzroy headdress and scarf has a number 5 on the back of her red, white and blue jacket. A passing figure briefly blocks her from view. The '5' has vanished from her jacket. In the stadium, seats numbered '4' are beside seats numbered '6'. A man shows his ticket to a fan sitting in a seat numbered '6'. The fan frowns at the seat number '4' beside him.]
MAN: I think that's my seat...
[A young fan slumps and runs her hand down her face, smearing the blue and white '5' painted on her cheek. A fan carries five cups of hot chips on a tray. The tray is accidentally knocked from his hands.]
(CHEERING AND WHISTLING)
[A block of fans dressed in black and white hold flags, banners, and signs. As a large flag reading "Nick Maxwell, '5'" flaps in the breeze, the '5' disappears. Carlton's Chris Judd and Collingwood's Nick Maxwell stand with fans.]
CHRIS JUDD: It's up to all of us to stay within the speed limits.
NICK MAXWELL: So support the drive to Wipe off 5.
[White text on a black screen: Support the drive to Wipe off 5." The AFL, TAC and State Government Victoria logos appear underneath. Text: wipeoff5.com.au.
As a buggy trundles across the 50 metre line, the number 5 painted on the grass disappears.]
End of the transcript
Wipe off 5
Speeding just 5km/hr over the speed limit can mean the difference between a close call and a serious accident. This commercial featuring two famous Number 5 AFL stars, shows that low-level speeding is not ok.
Low level speeding is the target of this latest TAC campaign - the aim to make people aware that travelling only 5km/hr over the speed limit can have disasterous results.
Throughout the month of August, the Wipe off 5 message will be spread through social media, a Statewide roadshow that will tour Victoria and the commercial featuring famous AFL number 5’s, Carlton's Chris Judd and Collingwood's Nick Maxwell.
Wipe off 5 Road Show
The Wipe off 5 road show features life-size letters spelling out Wipe off 5 and people in every town and surrounding regions are encourage to sign their names on the letters to show their commitment to reducing their own low-level speeding behaviour or to spread this valuable road safety message. The road show will tour throughout August and visit about 20 towns and cities from Melbourne, to Bendigo, Swan Hill and Sale - and many regions in between.
Wipe off 5 Social Media Competition
The TAC is asking Victorians to share on social media how they will Wipe off 5 and be in the running for five prizes of $5000 each. People can enter as individuals or as groups online via at the Wipe off 5 webpage, or on Twitter or Instagram with the #wipeoff5 attached to their entry.
At the end of the Wipe off 5 mont5h one winner will be selected from the following categories - best individual, best group, best sporting club, best workplace and best school entry. It could be as simple as football clubs wiping off the number 5 from one of their player’s backs’, gym instructors wiping off 5 minutes from their classes or school kids wiping off the number 5 from their math display.
Entries from the competition, which opens today and closes on 31 August, will be published online at www.wipeoff5.com.au
How to enter:
- Instagram – upload your pic or short video and #wipeoff5
- Twitter – upload your pic or short message and #wipeoff5
- Facebook – visit www.facebook.com/openroads
- Online - www.wipeoff5.com.au
Each year about 100 hundred people die on our roads every year in crashes where speed was a contributing factor. The TAC spends about $1 billion every year on support services for those affected by road trauma and accepts about 19,000 claims each year from people injured in crashes.
(JAZZY MUSIC PLAYS)
[The number 5 falls off an AFL jersey. A woman rubs the number 5 off a blackboard.]
MAN: Go slot in this one. Oh! Whoa!
[A newspaper knocks a 5 off a letterbox. An AFL player runs through the number 5 on a banner.]
[The number 5 falls off a target. A football squashes a number-5 shaped cake.]
MAN: Close your fingers over. Alright, handball get it through.
MAN: Whoo! Yeah!
MAN: It's up to all of us to stay within the speed limits. So support the drive to Wipe off 5.
[Text: TAC. wipeoff5.com.au.]
In August 2001, the TAC launched the first phase of its Wipe off 5 campaign targeting the issue of low-level speeding and dispelling the myth that traveling even a few kilometres over the legal limit is safe.
Eight Wipe off 5 campaigns have been released with all emphasising even a small reduction in speed can make the difference between life and death. Some of these campaigns focused on the consequences of speed - not just for the victims but for the family of the driver. Others have taken a more statistical, scientific approach to demonstrate the lower speed/lower impact approach.
Over time there has been a change in community attitudes towards speeding and also in behaviour. According to Sweeney Research, people who report they speed most, or all, of the time has dropped from 25% to 11%.
Market research surveys show that the Wipe off 5 concept is generally understood by Victorian motorists and is having a positive affect on their driving behaviour. Since the campaign began, Vic Roads has reported a drop in average travel speeds in 60km, 70km and 80 km/h speed zones.
Wipe Off 5 case study
Download details on the Wipe off 5 case study below:
One of the TAC's top road safety objectives is to reduce speeding. The Wipe Off 5 campaign began in August 2001 to educate road users about the dangers of travelling, even a little, over the speed limit. Many drivers believe that driving 5 to 10 km/h is acceptable, but evidence shows that if Victorian drivers reduced their average speed by 5 km/h, up to 95 lives could be saved and 1300 serious injuries prevented in one year.
There are many reasons why higher speed has a major influence on safety:
- greater distance is needed to stop a vehicle in order to avoid a crash
- less time to react to quickly changing road and traffic conditions and make the right decisions
- dangerous situations can arise more easily
- the time to react to other drivers or respond to emergencies is reduced.
In crashes at higher speeds:
- the body is subjected to greater physical forces that will cause severe injury or death
- the protection that seat belts and air bags are designed to provide is reduced
- pedestrians and bicyclists will almost certainly be killed if struck by a vehicle at higher speeds - and severely injured even at relatively low speeds.
Speed is one of the major factors contributing to accidents on Victoria's roads and research shows small changes in speed can result in a significant reduction in road trauma. In average conditions, a car travelling at 60km/hr will take 45m to stop in an emergency braking situation. A car breaking from 65km/hr will still be moving at close to 32km/hr after 45m travelled.
Research from the Road Accident Research Unit of the University of Adelaide has shown:
- the risk of involvement in a casualty doubles with each 5km/hr increase in free travelling speed above 60km/hr and
- a 5km/hr reduction in speed can lead to at least 15% decrease in crashes.
See below for speeding statistics:
- In 2012, Victoria recorded a total of 282 deaths on the road, with speed a major factor in many crashes.
- Driving 5km/h less can lessen the severity of injury and mean the difference between - death or a serious injury or a serious injury and a minor injury.
Speed can be divided into three categories:
- excessive - speeding is deliberate and substantially over the speed limit
- low level - the driver travels at a speed marginally over the posted speed limit, typically by 5km/h (research shows the majority of motorists engage in low level speeding) and
- inappropriate - travelling at a speed that is inappropriate for the conditions such as travelling at the speed limit when the road is wet.
All of these types of speeding are dangerous. Speeding reduces the time drivers have to avoid crashes, their ability to control the vehicle and lengthens stopping distances, increasing both the likelihood of crashing and the severity of the crash outcome.
The TAC has worked closely with Victoria Police to target speeding motorists by funding the purchase of speed detection equipment.
View our speed campaigns here.