Towards Zero

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Towards Zero

There's no one someone won't miss.

Reducing road trauma is a shared responsibility.

Working towards a future free of deaths and serious injuries on our roads.

At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds. We are fragile, and there's only so much physical force we can withstand and this is why we need to build a safer road system. Improving the safety of our roads, our speeds, our vehicles and our people will improve safety for everyone.The move Towards Zero is a collaborative effort between everyone in the community. Together, we can build a safer road system and help change road safety for the better.


Visit the Towards zero website

 

Everyone has a role to play in keeping safe on Victorian roads.  There are people all around us who have survived crashes thanks to life-saving road safety initiatives.  Here are just a handful of everyday people telling their stories, we call them our Living Proof. They help show us how we can achieve a future where no person dies or is seriously hurt on our roads.

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YouTube Version Audio description file Show video transcript

In this commercial, we open on a man standing in a residential area.  He is looking towards camera.  We hear his voice over:

I was driving along a residential street

And a little boy just ran directly in front of my car

I put on the brakes as fast as I could

I narrowly missed him

Thank god that it all turned out OK

It’s just especially when you’ve got your own little boy, you picture him

And you’d like to think that someone would be doing the speed limit

The following super appears over picture:

PAUL

LIVING PROOF SAFE SPEEDS CAN SAVE LIVES.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Tayla living proof wire rope barriers can save your life

Anything can happen when driving, especially when travelling at speed. Tayla experienced it first-hand. Thankfully for her and other people on the road, wire rope barriers had been installed. Hear what happened now.

Find out more about why safe roads matter

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YouTube Version Show video transcript

In this commercial, we open on a woman standing in a residential area.  She is looking towards camera.  We hear her voice over:

I was on the Western Highway going 100km/h

Something hit my windscreen

I’ve lost control and I’ve hit the wire rope barriers in the middle of the highway

Which have taken the force of the crash

It could’ve been such a big accident

They’ve saved my life and someone else’s, most definitely

The following super appears over picture:

TAYLA

LIVING PROOF WIRE ROPE BARRIERS CAN SAVE YOUR LIFE.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Matthew living proof protective clothing can save your life

Wearing full protective clothing as a motorcyclist is a no-brainer. Matthew is living proof of that. Listen to his story now.

To find the right protective clothing for you visit spokes.com.au

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YouTube Version Audio description file Show video transcript

In this commercial, we open on a man standing in a residential area.  He is looking towards camera.  We hear his voice over:

Was riding on a country road on my motorcycle

And a truck coming the other way veered onto our side of the road

So I ended up in the gravel

The bike lost grip and my helmet hit the edge of the bitumen

It bounced

It felt like somebody smacking me across the head with a baseball bat

I’m thankful for the safety features and rating on that helmet

You know, it saved my life

The following super appears over picture:

MATTHEW

LIVING PROOF PROTECTIVE CLOTHING CAN SAVE YOUR LIFE.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Lauren living proof Auto Emergency Breaking (AEB) can save your life

The technology in our cars is unbelievable. It can help us navigate, keep us connected and it can also save lives. Hear how Auto Emergency Breaking (AEB) was the difference between life and death for Lauren.

Discover more about the importance of AEB and other car safety features at howsafeisyourcar.com.au

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YouTube Version Audio description file Show video transcript

In this commercial, we open on a lady standing in a residential area.  She is looking towards camera.  We hear her voice over:

I was riding my motor scooter through traffic

I had no time to brake

All I remember was the big black bonnet of this car just inches away from me

And, it did brake

But yeah it wasn’t until the driver explained that he didn’t see me

And it was the Auto Emergency Brakes that had avoided the collision

If he had hit me – I just don’t like to think about it

The following super appears over picture:

LAUREN

LIVING PROOF AUTO EMERGENCY BRAKES CAN SAVE YOUR LIFE.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Kate living proof booster seats can save lives

We all want to protect our children on the roads. To discover just how important the right child restraint is, listen to Kate’s story.

Find out more about the importance of child restraint sizes and fitting

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YouTube Version Audio description file Show video transcript

In this commercial, we open on a lady standing in a residential area.  She is looking away from camera but as the commercial goes on, she starts to look towards camera.  We hear her voice over:

I felt the bang as he hit

My car was spinning

Um, at that point I really thought that was it

The car ended up rolling and then just slammed into the ditch

And everything was quiet

So of course, then the first thing you think is: “what’s happened to my son?”

That booster seat did everything it was supposed to do

The following super appears over picture:

KATE

LIVING PROOF BOOSTER SEATS CAN SAVE LIVES.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.