Driving Stars

http://www.tac.vic.gov.au/__data/assets/video_file/0008/44873/Driving-Stars-Denis-Commetti-and-Luke-Evetts-TAC-Cup-TV-ad-TAC10172.mp4 http://www.tac.vic.gov.au/__data/assets/file/0017/45305/TAC10172.srt http://www.tac.vic.gov.au/__data/assets/file/0015/45303/TAC10172.wav
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Video transcript

Great chance
to meet another young gun

as he continues his journey –
it’s Luke Evetts.

What say we take a look
at his highlights?

He’s got great vision,

and for a young man,
he’s super calm in heavy traffic,

with more control than ‘Get Smart’.

Evetts drives it forward.
You could watch him all day.

Brilliant change of pace
right there.

He’s 30m out. 20m, 10m.
And you’d have to say that’s...

Centimetre-perfect. Right, Dennis?
Whatever you say, Luke.


End of the transcript
YouTube Version Audio description file

Driving Stars

Driving Stars - TAC Cup

The TAC Cup provides a chance to reach young people, particularly young men, who are at most risk on the roads. Here 'Speed Hurts' was the overall message in two commercials featuring AFL commentator Dennis Commetti, part of an overall campaign to spread the road safety message among football followers.

Featuring AFL commentator Dennis Commeti with footallers Luke Evetts and Sam Hooper, the Speed Hurts tagline was part of the 21st year of the TAC Cup. The TAC cup provides an opportunity to promote road safety messages to our main target audience - young male drivers and their peers.

More than just a football competition, the TAC Cup provides a chance to educate those who need to understand why leadership, on and off the field, is important and why looking after your mates is crucial.

During this year, all TAC Cup players wore Speed Hurts on their footy jumpers, played with footballs stating Speed Hurts and players were involved in sessions educating young people about the dangers of speeding.

Each year, about 100 people are killed on our roads in crashes that have speed as a major contributing factor. The TAC's goal is to make speeding as socially unacceptable as drink driving and, through the TAC Cup, messages promoting the dangers associated with speeding will be spread across the state.

 

Despite a large reduction in Victoria's road toll since 1989, the 18 to 25 year age group remains vastly over-represented in road trauma statistics. In their first year of driving, young Victorians are almost four times more likely to be involved in a fatal or serious injury crash than more experienced drivers.

While 18 to 25 year olds represent around 14% of licenced drivers, they accounted for approximately 28% of all drivers killed on Victoria's roads.

A review of young drivers by the Australian Federal Office of Road Safety, now the Australian Transport Safety Bureau (ATSB), found them to be at greater risk on the roads for a variety of reasons including:

  • lack of experience
  • limited ability and judgement
  • underestimation of risks
  • deliberate risk-taking behaviours and
  • use of alcohol and drugs.

As part of a co-ordinated effort to reduce the incidence, severity and cost to the community of road crashes involving young people, the TAC developed a youth strategy aimed at pre-drivers, learner drivers and probationary drivers. The strategy includes the programs and initiatives of the TAC's road safety partners: VicRoads, Victoria Police and the RACV.

Launched in March 1999, the HELP campaign aims to achieve long-term reductions in the youth road toll by:

  • reducing deliberate risk-taking behaviour
  • increasing learner driver experience and
  • providing a research platform to address young driver behaviour.

A Graduated Licensing System (GLS) has now been introduced in Victoria with new requirements for learner drivers, probationary license holders and young drivers aged up to 25. You can find out more at the Victorian Road Safety Strategy website.

 

More than 350 young drivers aged 18 – 25 have lost their lives in Victoria in the last 10 years – representing one in four or 25% of drivers lives lost in Victoria in this period.

In 2015, 22% of drivers who lost their lives were aged between 18 and 25 years, with this age group only representing around 13% of Victorian licence holders.

Young drivers fatalities graph

Of the 27 young drivers who lost their lives in 2015:

  • 78% were males
  • 63% lost their lives on country roads
  • 56% lost their lives in single vehicle crashes
  • 67% lost their lives in crashes that occurred during high alcohol times
  • 67% lost their lives on 100km/h signposted roads

Note: High alcohol times are those times of the day and week when casualty crashes are ten times more likely to involve alcohol than casualty crashes at other times.

 

To better understand the reasons why young drivers are over represented in crashes, the TAC teamed with the RACV and the Australian Institute of Family Studies to research what influences the driving behaviour of young people.

The research was part of the Australian Temperament Project (ATP) – a longitudinal study which has followed the development and wellbeing of a group of Victorian children from infancy to young adulthood. The study surveyed 1135 people aged 19-20 years.

Research Findings

Findings from the research included:

  • Unsafe driving such as speeding and driving when fatigued were relatively common among young drivers. However, only a small proportion (7%) reported a consistent pattern of unsafe driving
  • The group of drivers with high levels of risky driving in early adulthood could be distinguished from other drivers as early as mid childhood (5-8 years)
  • Common risk factors for unsafe or unlawful driving behaviours included:
    • less persistent temperament style
    • higher aggression and hyperactivity
    • higher engagement in anti-social activities
    • higher multi-substance use
    • lower cooperation
    • more difficulties in school adjustments and
    • more difficulties in relationships with parents
  • Young people who frequently engaged in highly unsafe driving behaviours were more likely to engage in other high risk activities such as substance use and/or anti social behaviour.

A more comprehensive account of this study can be found on the Australian Government Institute of Family Studies website.