The TAC has partnered with two Victorian Local Governments to pilot a road safety program in their shires using signs and messaging to humanise road safety and encourage people to take ownership of road safety in their community.

The details:

• The pilots are localised campaigns aimed at curbing road trauma.
• The TAC has worked with the shires to look at road safety priorities – particularly around protecting children, pedestrians and bicycle riders.
• It is a reminder to people to slow down and drive safely in their community as they are sharing the road with friends, family, visitors and others on local roads.
• The 6-week long campaign features on-street signs and activations via local business, farmers markets, sporting clubs and schools.

Next steps:

• Two pilots have been held – the Surf Coast Shire from March to May 2021 and Mornington Peninsula Shire from May until mid July.
• The data from both pilot programs will be evaluated.

More information:

• Surf Coast Shire pilot – read more here.
• Mornington Peninsula Shire pilot – read more here.
• Any further questions please contact askus@tac.vic.gov.au.

Above: Victoria Police members at the launch of the Drive Safely Because pilot program in Mornington Peninsula Shire.

Below: At the launch of the Drive Safely Because Program in Torquay (from left) Surf Coast Shire Deputy Mayor Cr Liz Pattison and TAC Head of Road Safety Samantha Cockfield and Bombora's owner Tom McGrath.