A future where every journey is a safe one

Why do you make such controversial ads?

https://www.tac.vic.gov.au/__data/assets/video_file/0010/96913/Why-Such-Controversial-Ad.mp4 https://www.tac.vic.gov.au/__data/assets/image/0004/96934/Why-Such-Controversial-Ad.png https://www.tac.vic.gov.au/__data/assets/file/0011/96914/Why-Such-Controversial-Ads.srt
Show video transcript

So in our commercials,

we're really trying
to depict real-life situations

and demonstrate
the reality of what happens

when you are undertaking
dangerous driving practices.

And we show
highly emotional style commercials

because they're very good at reaching
hard to talk to and tough audiences.

And they also spark a lot of debate
and get people talking

and stick in their memory.

In the TAC's road safety campaigns and commercials, we're really trying to depict real-life situations and demonstrate the reality of what happens when you are undertaking dangerous driving practices.

We show highly emotional style commercials because they're very good at reaching hard to talk to and tough audiences.

And they also spark a lot of debate and get people talking and stick in their memory.

For more information about TAC road safety campaigns see 'TAC campaigns'.


If you have a question for the TAC ask it using the Contact Us form


Other related questions