The TAC is a longstanding sponsor of AFL Victoria. The sponsorship promotes positive road safety culture throughout the sporting community by providing greater understanding of the dangers of key themes including speeding, distractions and drink driving. The key highlights of the sponsorship include the TAC Club Rewards program and the annual Road Safety Round

Band Together

The TAC’s sponsorship of the Australian Grand Prix Corporation Melbourne Formula 1 event aims to increase awareness of the role vehicle safety plays in preventing death and serious injury on Victorian roads. This sponsorship delivers strategic activations and multi-faceted campaigns throughout the year, with a key focus during the Grand Prix racing period to showcase new vehicle technologies and promote safety ratings via the howsafeisyourcar.com.au website.

Each year, Victoria’s motorcycling community descend on Phillip Island to attend the Australian MotoGP event. This presents the TAC with an opportunity to deliver important motorcycling safety messages. Numerous activations are delivered at the event to share targeted, thought-provoking content.

The Bendigo Spirit sponsorship focuses on key messaging about the importance of slowing down on country roads. This is delivered through on-court activations, radio broadcasts and social media player profile engagement posts.

Bicycle Network is a not-for-profit bike riding organisation. Bicycle Network advocates, educates and innovates on behalf of cyclists.

This sponsorship with Bicycle Network provides TAC with naming rights to the Great Victorian Bike and offers the TAC a platform from which to speak to cyclists (and motorists) about cycling safety, including being visible on the road, keeping a safe distance from other vehicles and seeing cycling safety as a shared responsibility.

TAC has proudly partnered with Country Racing Victoria for more than 20 years, working together to help people travel to and from country race days safely.

Each year, TAC attends more than 20 Country Cups, delivering on-site activations and promoting safer transport options such as courtesy buses. These initiatives support informed decision-making and help ensure everyone gets home safely.

Through this long-standing sponsorship, TAC delivers its Ready messaging across race day activations highlighting the importance of planning ahead. Because to be truly “ready” for race day, planning ahead is essential. If we all get home safely, everyone wins.

This TAC sponsorship supports the creation of road safety campaigns reaching young drivers, utilising peer-to-peer principles and road safety ambassadors to reach our target audience of university students at high-risk locations.

Sponsorship of the Melbourne International Comedy Festival (MICF) affords creative opportunities to educate festival audiences about key road safety issues, ensuring they travel around the CBD and regional Victoria with care. Content featuring festival comedians as the talent is shared extensively via digital channels and supported through event integrations.

The Melbourne Royal Show is Victoria’s largest major event, bringing communities together to celebrate agriculture, producers and local produce. Attendees travel from rural and regional Victoria as well as across greater Melbourne.

Through sponsorship of the Melbourne Royal Show, TAC shares important road safety messages with the Victorian public throughout the 11-day event and in the lead-up. This includes reaching visitors and exhibitors travelling from regional areas for work and participation.

The partnership supports promotion of the How Safe Is Your Car website, which provides free, independent safety information on new and used vehicles, based on laboratory crash testing and real-world crash data.

Midsumma Festival is Australia’s leading queer arts and cultural festival, celebrating the creativity, diversity and voices of LGBTIQIA+ artists, performers, communities and audiences.

During the festival, TAC is present across three key events: Carnival, the Pride March and Victoria’s Pride Street Party.

TAC's core message, “Seatbelts Keep Us Together,” highlighting the vital role seatbelts play in keeping everyone safe. Simple and effective, wearing a seatbelt significantly reduces the risk of serious injury or death when travelling in a vehicle.

The TAC has naming rights to the popular TAC People’s Ride, a community race that is run alongside professional cycling events across the weekend. This sponsorship provides the TAC with a unique opportunity to deliver targeted safety messaging to cyclists, including the importance of being visible on the road.

This sponsorship enables a direct connection to the Victorian surfing community. With a focus on risks of distracted driving, there’s a TAC presence at events of all levels, from the grass roots Junior Titles, the longest running World Championship Tour event and the iconic Rip Curl Pro at Bells Beach/Djarrak.

The TAC has partnered with the Victoria Tourism Industry Council (VTIC) to keep travellers safe on Victoria’s roads through the delivery of the TAC Pause Stop initiative. Year round, Visitor Information Centres and rest area pop ups on public holidays help to reach travellers both before and during their trips, fostering safer travel experiences across Victoria.