The TAC is a longstanding sponsor of AFL Victoria. The sponsorship promotes positive road safety culture throughout the sporting community by providing greater understanding of the dangers of key themes including speeding, distractions and drink driving. The key highlights of the sponsorship include the TAC Club Rewards program and the annual Road Safety Round

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The TAC’s sponsorship of the Australian Grand Prix Corporation Melbourne Formula 1 event aims to increase awareness of the role vehicle safety plays in preventing death and serious injury on Victorian roads. This sponsorship delivers strategic activations and multi-faceted campaigns throughout the year, with a key focus during the Grand Prix racing period to showcase new vehicle technologies and promote safety ratings via the howsafeisyourcar.com.au website.

Each year, Victoria’s motorcycling community descend on Phillip Island to attend the Australian MotoGP event. This presents the TAC with an opportunity to deliver important motorcycling safety messages. Numerous activations are delivered at the event to share targeted, thought-provoking content.

The Bendigo Spirit sponsorship focuses on key messaging about the importance of slowing down on country roads. This is delivered through on-court activations, radio broadcasts and social media player profile engagement posts.

This sponsorship asks attendees of country race meets to plan ahead and ensure they have a safe way of getting to and from the track. Visiting over 20 Country Cups each year, on-site activations offer breathalysers and promote alternate transport options, particularly courtesy buses to ensure everyone gets home safely.

This TAC sponsorship supports the creation of road safety campaigns reaching young drivers, utilising peer-to-peer principles and road safety ambassadors to reach our target audience of university students at high-risk locations.

The Vic Open is a prestigious golf tournament open to men, women and all ability players, where our focus is sharing vehicle safety messaging through howsafeisyourcar.com.au activations. This sponsorship also includes direct engagement with golfing communities in metro, regional and rural areas promoting drink driving messages throughout Victoria.

Sponsorship of the Melbourne International Comedy Festival (MICF) affords creative opportunities to educate festival audiences about key road safety issues, ensuring they travel around the CBD and regional Victoria with care. Content featuring festival comedians as the talent is shared extensively via digital channels and supported through event integrations.

Midsumma Festival is a three-week celebration of LGBTQIA+ arts, culture and community. This sponsorship allows the TAC to have a presence at key events carnival including, promoting a variety of road safety messages to ensure attendees get home safely. This includes promotion across Midsumma’s digital channels.

The TAC has naming rights to the popular TAC People’s Ride, a community race that is run alongside professional cycling events across the weekend. This sponsorship provides the TAC with a unique opportunity to deliver targeted safety messaging to cyclists, including the importance of being visible on the road.

This sponsorship enables a direct connection to the Victorian surfing community. With a focus on risks of distracted driving, there’s a TAC presence at events of all levels, from the grass roots Junior Titles, the longest running World Championship Tour event and the iconic Rip Curl Pro at Bells Beach/Djarrak.

The TAC has partnered with the Victoria Tourism Industry Council (VTIC) to keep travellers safe on Victoria’s roads through the delivery of the TAC Pause Stop initiative. Year round, Visitor Information Centres and rest area pop ups on public holidays help to reach travellers both before and during their trips, fostering safer travel experiences across Victoria.