The Melbourne Royal Show is Victoria’s largest major event, bringing communities together to celebrate agriculture, producers and local produce. Attendees travel from rural and regional Victoria as well as across greater Melbourne.

Through sponsorship of the Melbourne Royal Show, TAC shares important road safety messages with the Victorian public throughout the 11-day event and in the lead-up. This includes reaching visitors and exhibitors travelling from regional areas for work and participation.

The partnership supports promotion of the How Safe Is Your Car website, which provides free, independent safety information on new and used vehicles, based on laboratory crash testing and real-world crash data.