Split Second creative tips

Creative tips

Split Second is all about creativity. We’re looking for the most original and compelling idea across all the briefs. We recommend you watch the previous Split Second winning films to see the kind of ideas that have been successful in the past and see how a storyline can effectively fit into a 45 second film/advertisement.

Here are some general tips to help get your creative juices flowing:

THINK OUTSIDE THE CAR: You’ll have more creative freedom when a car isn’t the main feature. Analogies often land better.
AVOID FADE TO BLACK OR GORE: Push past the instinct to fade out or finish with a gruesome twist; find a more creative way to transition or conclude.
KEEP IT TO ONE LOCATION: Simplify the setting where possible, this will allow for the film to stay within the 45k production budget.
STAY ON BRIEF: Be sure of what you are trying to tell people. Your core message should be crystal clear and easy to understand.
ENTERTAIN, DON'T LECTURE: Ask yourself: if this popped up in your feed, would it stop you scrolling? Make it engaging enough to stand out in the algorithm.


Split Second creative tips Creative tips Split Second is all about creativity. We’re looking for the most original and compelling idea across all the briefs. We recommend you watch the previous Split Second winning films to see the kind of ideas that have been successful in the past and see how a storyline can effectively fit into a 45 second film/advertisement. Here are some general tips to help get your creative juices flowing: THINK OUTSIDE THE CAR: You’ll have more creative freedom when a car isn’t the main feature. Analogies often land better. AVOID FADE TO BLACK OR GORE: Push past the instinct to fade out or finish with a gruesome twist; find a more creative way to transition or conclude. KEEP IT TO ONE LOCATION: Simplify the setting where possible, this will allow for the film to stay within the 45k production budget. STAY ON BRIEF: Be sure of what you are trying to tell people. Your core message should be crystal clear and easy to understand. ENTERTAIN, DON'T LECTURE: Ask yourself: if this popped up in your feed, would it stop you scrolling? Make it engaging enough to stand out in the algorithm.