Pictures of You
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Video transcript


♪ I’ve been looking so long

♪ At these pictures of you

♪ That I almost believe
that they’re real

♪ I’ve been living so long

♪ With my pictures of you

♪ That I almost believe

♪ That the pictures

♪ Are all I can feel

♪ There was nothing in the world

♪ That I ever wanted more

♪ Than to feel you deep in my heart

♪ There was nothing in the world

♪ That I ever wanted more

♪ Than to never feel
the breaking apart

♪ All my pictures of you

♪ Do, do

♪ Do, do. ♪

End of the transcript
YouTube Version Audio description file

Pictures of You

Pictures of You was the first in a series of ads that aimed to make speeding as socially and morally unacceptable as drink driving had become.

February 2008

The main focus of the TAC’s early anti-speed campaigns had been establishing the relationship between speed and the impact of a crash as well as the difference 5km/h could make via the ‘Wipe Off 5’ campaigns.

Pictures of You added to the anti-speed message by highlighting the direct relationship between the horrific legacy of speed-related trauma and the importance of speed cameras in reducing speeding.

The decision to feature real people in this campaign was to ensure the message was credible and communicated by real people from every walk of life who could easily be you or your brother or mother.

See the Pictures of You website for more information and the stories behind these families.  


Speed is one of the major factors contributing to accidents on Victoria's roads. It can be divided into three categories:

  • excessive - speeding is deliberate and substantially over the speed limit
  • low level - the driver travels at a speed marginally over the posted speed limit, typically by 5km/h (research shows the majority of motorists engage in low level speeding) and
  • inappropriate - travelling at a speed that is inappropriate for the conditions such as travelling at the speed limit when the road is wet.

All of these types of speeding are dangerous. Speeding reduces the time drivers have to avoid crashes, their ability to control the vehicle and lengthens stopping distances, increasing both the likelihood of crashing and the severity of the crash outcome.

The TAC has worked closely with Victoria Police to target speeding motorists by funding the purchase of speed detection equipment.

Speed cameras

The speed camera program began in 1990 to reduce road crashes caused by excessive or inappropriate speed. Fifty four cameras were introduced, at a cost of $4.5 million to combat speeding.

In November 1996 the TAC funded 60 Laser Speed Detectors at a cost of $500,000. They were introduced to help Police detect speeding on roads with moderate to heavy traffic - areas where radar devices were not always effective.