Vice Versa
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Video transcript

(SIGHS) Bastard bikes.

VOICEOVER: Why not look at it from
the motorcyclist’s point of view?


Busy road.

Truck behind me.

Just give him room.

Is he gonna pull out?


End of the transcript
YouTube Version Audio description file

Vice Versa

This campaign encourages drivers to see things from the perspective of a motorbike rider - "Put yourself in their shoes". In the ad the motorcyclist is doing the right thing but the driver gets frustrated because he can’t always see him. We hear the thoughts running through the motorcyclist’s head and realise the huge amount of information he has to process when riding a motorbike. 

September 2002

The TAC's motorcycle safety program has two main aims.

  • to reduce the number of crashes involving motorcyclists and
  • to reduce the severity of injuries to riders

As at June 2016, more than 410 thousand Victorians held a current Victorian motorcycle licence or permit. Of these licence holders:

  • 88% were male
  • 6% were aged 25 or less
  • 70% were aged over 40
  • 20% were aged over 60 (with 4% over 70)
  • Just over half (53%) of motorcycle licence holders were active riders[1]

Within the motorcycle crash data pages you will find statistics for motorcyclist deaths in 2016 and claims involving hospital admissions for the year 2015/2016.

291 people lost their lives on Victoria's roads in 2016, of these, 56 were riders and passengers of motorcycles, representing 19% of the 2016 lives lost. This is the highest number of motorcyclist lives lost since 2002.


Independent research conducted by the Australian Institute of Health and Welfare indicates that riders are 37 times more likely to be seriously injured than motorists. This is a national figure based on serious injury per distance travelled.

Download the full report: 


For more motorcycle related stats check out the motorcycle statistics page showing crash location, demographics, acute hospitalisation claims data  

The Spokes Lowdown

The latest from Spokes
  • 24 Feb

    Motorcyclists without boots stand almost double the chance of receiving lower-leg open wounds in a crash, new Transport Accident Commission research has found.

  • 08 Feb

    Finding a safe ride to reduce your risk of injury is vital so, if you're in the market for a new bike, you can check out it's safety features using the VicRoads motorbike safety search.

Visit Spokes

A motorcycle rider is at a very high risk of sustaining a serious or fatal injury. Helmets and protective clothing play an important role in reducing the severity of injuries however, compared with drivers of cars, riders are more directly exposed to the massive forces involved in a collision, whether with a vehicle, the road surface or rigid roadside objects such as trees and poles. Because of this, no matter who is at fault, motorcyclists are much more likely than car drivers to be seriously injured or killed.

For the latest motorcycle safety information visit our Spokes website.


It is every road user's responsibility to ensure they look out for motorcycles on the road. Riders have a number of factors to consider, and compensate for, including dangerous road surfaces and having to assume they may not be seen by drivers or not left enough room.

While the majority of riders do all they can to reduce the risks, there are many actions drivers can take to ensure they look out for motorcyclists on the road. These include:

  • Use your indicators well in advance when turning or changing lanes
  • Use mirrors and do a head check to make sure blind spots are clear when changing lanes
  • Give motorcyclists enough room to move
  • Make eye contact or acknowledge riders so they know they've been seen.


The Vice Versa campaign was accommpanied by several outdoor signs to make driver's aware of motorcycle riders.

Put Yourself in their shoes sign   Vice Versa Outdoor Sign  Vicve Versa outdoor sign

Keyframes from Vice Versa ad