TAC goes to tender for creative services provider

Published date: 04 Oct 2024

The Transport Accident Commission (TAC) has announced it is proceeding to tender for a lead creative advertising services provider via a competitive procurement process, beginning with an expression of interest (EOI) process which opened today.

The TAC is seeking a full-service advertising agency to deliver world-class strategy, creative development and production of road safety campaigns. The agency must be based in Victoria.

Under the two-stage procurement process, the EOI process will identify a shortlist of agencies to participate in a Request for Tender (RFT) to become the preferred provider.

TAC Head of Community Jacqui Sampson said the TAC’s clear, impactful and memorable campaigns played a vital role in the Victorian Government’s target of halving road deaths by 2023 and eliminating deaths on our roads by 2050.

“Behaviour is a significant contributor to fatal and serious injury crashes on Victorian roads, which is why it’s critical for the TAC to educate and engage with the community through compelling road safety campaigns.

“This competitive tender will ensure our campaigns continue to draw on Victoria’s best creative thinking and insights.”

The process will be subject to the highest levels of governance including oversight by an independent probity advisor. In the interests of fairness and maintaining a high standard of integrity, the TAC will not be providing further comment until the process is complete.

The EOI notice can be seen at the Buying for Victoria tenders portal. The EOI period will close on Friday 18 October at 2pm.