28 Jun 2011
MEDIA RELEASE: 28 June 2011
The Transport Accident Commission has won an international advertising award for the moving Ripple Effect campaign.
The campaign was awarded a Bronze Integrated Lion at the Cannes Lions International Festival of Creativity.
In this unique campaign, 26 family, friends and emergency services workers share their feelings about 19-year-old Luke Robinson's death in a high speed car accident. The stories were featured across television, radio, online, print and outdoor and included a three minute montage of the stories which was roadblocked across the commercial television stations.
Luke's father Norm, has become a road safety campaigner since featuring in the campaign.
Contacts
Media queries only:
- Email: media@tac.vic.gov.au
- Nicolas McGay 0403 710 889
- Alex White 0419 529 505
- Megan Evans 0403 852 657
Please refer any other enquiries to:
- Online form
- Tel: 1300 654 329
- Email: info@tac.vic.gov.au