Facebook integration helps stories strike at the heart of young Victorians

The TAC is using a groundbreaking Facebook integration to capture the attention of young people, by placing the user in the driver's seat of a road trip that ends in disaster.

Road Trip Forever features two online short films that integrate the user and their best friend's Facebook profiles, to send a powerful message.

Both films are shot from a first-person point of view, taking you and your best friend on a road trip to a music festival, with disastrous results.

One of the films highlights for young women the dangers of smart phones on the road, while the other film shows young men the potentially tragic consequences of speeding. 

TAC CEO Janet Dore said the Road Trip Forever films were being circulated on social media as part of the TAC's strategy for young people to absorb road safety messages in their own domain.

"With our seeding strategy encouraging young people to discover the message for themselves, already 29,000 people have seen the films over the past two weeks," Ms Dore said. 

"Young people attending music festivals or taking road trips together can be a greater risk of road trauma because of the potential for distractions and impaired driving.

"We know music festivals are a time for fun and partying, but Road Trip Forever is a powerful reminder to young people that the party can't happen on the roads – the potential consequences are just too devastating," Ms Dore said.

For further information please contact Emily Bogue on 0429 416 778.