TAC announces new creative agency

23 Dec 2013

The Transport Accident Commission (TAC) has today confirmed Clemenger BBDO has been selected as its new creative agency.

TAC Chief Executive Officer Janet Dore said the tender process opened in late June and 26 Expressions of Interest were received. Four agencies were short-listed and an exhaustive process was undertaken to select Clemenger BBDO.

“I am delighted today to confirm that after a rigorous process, Clemenger BBDO has been selected to be the TAC’s lead agency for public education campaigns,” Ms Dore said.

In keeping with past practice, the arrangement is non-exclusive and will allow the TAC to continue to work with a range of specialist communication experts in the field of public education.  

Ms Dore also paid tribute to Grey, with whom the TAC has had a strong partnership for the past 24 years.

“Grey should be rightfully proud of the contribution it has made to making Victoria a safer place.  Grey has been a wonderful business partner and have set a very high benchmark for effective public education campaigns,” Ms Dore said.