TAC campaigns

In answer to a growing road toll, the cost of crashes and widespread community concern, the TAC and its partners actively campaign to prevent serious injury and loss of life on Victoria's roads.

TAC latest campaigns

View the latest TAC road safety TV campaigns, share these with your family and friends and lets work together to make every journey a safe one

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Towards Zero

Reducing road trauma is a shared responsibility. Working towards a future free of deaths and serious injuries on our roads.

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Vehicle safety

Buying cars with fitted safety features are a major part of staying safe on our roads.

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Let's make speeding as socially unacceptable as drink driving.

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Drink driving

Drinking and driving - they're better apart.

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Drug driving

If you drive on drugs, you're out of your mind.

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Motorcycle Safety

Motorcyclists are at a high risk of serious or fatal injury on our roads.

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Drowsy Driving

Drowsiness affects a drivers safety by decreasing their reaction time, their ability to concentrate and creates the very real risk of falling asleep at the wheel.

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Make a film, make a difference - use your creative ideas to spread the road safety message.

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Supporting police enforcement throughout Victoria.

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Young Drivers

Young drivers are four times more likely to be involved in a fatal or serious crash than more experienced drivers.

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Thingle Toodle - showing the importance of road safety in a fun way.

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In a united approach, Victoria Police, VicRoads and the TAC partner to tackle road safety by:

  • providing resources to target speeding and drink-driving
  • creating high profile, hard hitting mass media campaigns
  • focussing on drink-driving, speeding, fatigue and young drivers
  • providing public education programs to support police enforcement
  • conducting road safety research

The TAC takes a hard-hitting approach by addressing the key causes of road accidents - the attitudes and behaviours of road users. Since 1989 the TAC has focussed on a range of road safety issues including the inexperience of young drivers, fatigue, drug driving, motorcycle safety, distractions and vehicle safety along with the ongoing target of speeding and drink driving.

The key approach of the TAC is to:

  • place key safety issues in the public agenda
  • show people "this could happen to me" through emotive and realistic road crash scenarios and their consequences
  • show new enforcement technologies and
  • reinforce the reality of the increased risk of detection.