A future where every journey is a safe one

TAC campaigns

In answer to a growing road toll, the cost of crashes and widespread community concern, the TAC and its partners actively campaign to prevent serious injury and loss of life on Victoria's roads.

TAC latest campaigns

View the latest TAC road safety TV campaigns, share these with your family and friends and lets work together to make every journey a safe one

Read more

Towards Zero

Reducing road trauma is a shared responsibility. Working towards a future free of deaths and serious injuries on our roads.

Read more

Vehicle safety

Buying cars with fitted safety features are a major part of staying safe on our roads.

Read more


Let's make speeding as socially unacceptable as drink driving.

Read more


Driver distraction is a growing problem on our roads.

Read more

Drink driving

Drinking and driving - they're better apart.

Read more

Drug driving

If you drive on drugs, you're out of your mind.

Read more

Motorcycle Safety

Motorcyclists are at a high risk of serious or fatal injury on our roads.

Read more

Drowsy Driving

Drowsiness affects a drivers safety by decreasing their reaction time, their ability to concentrate and creates the very real risk of falling asleep at the wheel.

Read more


Make a film, make a difference - use your creative ideas to spread the road safety message.

Read more


Avoid driving when fatigued - take a powernap every two hours, If you are drowsy - pull over!

Read more


Supporting police enforcement throughout Victoria.

Read more

Young Drivers

Young drivers are four times more likely to be involved in a fatal or serious crash than more experienced drivers.

Read more


For more than 40 years seatbelts have been saving lives and reducing the road toll.

Read more

20 Year Campaign

A 20 year montage of the TAC's campaigns and their messages.

Read more


Thingle Toodle - showing the importance of road safety in a fun way.

Read more


Vanessa - spreading the road safety message to young people throughout Victoria.

Read more

Talk the Toll Down

The TAC joins with regional newspapers to spread the road safety message by encouraging people to talk the road toll down.

Read more

Child Safety

Child restraint videos put together to help parents understand the importance of properly fitting and adjusting child restraints and booster seats.

Read more

In a united approach, Victoria Police, VicRoads and the TAC partner to tackle road safety by:

  • providing resources to target speeding and drink-driving
  • creating high profile, hard hitting mass media campaigns
  • focussing on drink-driving, speeding, fatigue and young drivers
  • providing public education programs to support police enforcement
  • conducting road safety research

The TAC takes a hard-hitting approach by addressing the key causes of road accidents - the attitudes and behaviours of road users. Since 1989 the TAC has focussed on a range of road safety issues including the inexperience of young drivers, fatigue, drug driving, motorcycle safety, distractions and vehicle safety along with the ongoing target of speeding and drink driving.

The key approach of the TAC is to:

  • place key safety issues in the public agenda
  • show people "this could happen to me" through emotive and realistic road crash scenarios and their consequences
  • show new enforcement technologies and
  • reinforce the reality of the increased risk of detection.