A future where every journey is a safe one

TAC campaigns

In answer to a growing road toll, the cost of crashes and widespread community concern, the TAC and its partners actively campaign to prevent serious injury and loss of life on Victoria's roads.

TAC latest campaigns

See the latest road safety campaigns from the TAC.

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Towards Zero

Reducing road trauma is a shared responsibility. Working towards a future free of deaths and serious injuries on our roads.

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Vehicle safety

Buying cars with fitted safety features are a major part of staying safe on our roads.

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Speed

Let's make speeding as socially unacceptable as drink driving.

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Distractions

Driver distraction is a growing problem on our roads.

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Drink driving

Only a little bit over? You bloody idiot!

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Drug driving

If you drive on drugs, you're out of your mind.

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Motorcycle Safety

Motorcyclists are at a high risk of serious or fatal injury on our roads.

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Drowsy Driving

Drowsiness affects a drivers safety by decreasing their reaction time, their ability to concentrate and creates the very real risk of falling asleep at the wheel.

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MAFMAD

Make a film, make a difference - use your creative ideas to spread the road safety message.

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Fatigue

Avoid driving when fatigued - take a powernap every two hours, If you are drowsy - pull over!

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Enforcement

Supporting police enforcement throughout Victoria.

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Young Drivers

Young drivers are four times more likely to be involved in a fatal or serious crash than more experienced drivers.

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Seatbelts

For more than 40 years seatbelts have been saving lives and reducing the road toll.

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20 Year Campaign

A 20 year montage of the TAC's campaigns and their messages.

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ThingleToodle

Thingle Toodle - showing the importance of road safety in a fun way.

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Vanessa

Vanessa - spreading the road safety message to young people throughout Victoria.

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Talk the Toll Down

The TAC joins with regional newspapers to spread the road safety message by encouraging people to talk the road toll down.

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Child Safety

Child restraint videos put together to help parents understand the importance of properly fitting and adjusting child restraints and booster seats.

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In a united approach, Victoria Police, VicRoads and the TAC partner to tackle road safety by:

  • providing resources to target speeding and drink-driving
  • creating high profile, hard hitting mass media campaigns
  • focussing on drink-driving, speeding, fatigue and young drivers
  • providing public education programs to support police enforcement
  • conducting road safety research

The TAC takes a hard-hitting approach by addressing the key causes of road accidents - the attitudes and behaviours of road users. Since 1989 the TAC has focussed on a range of road safety issues including the inexperience of young drivers, fatigue, drug driving, motorcycle safety, distractions and vehicle safety along with the ongoing target of speeding and drink driving.

The key approach of the TAC is to:

  • place key safety issues in the public agenda
  • show people "this could happen to me" through emotive and realistic road crash scenarios and their consequences
  • show new enforcement technologies and
  • reinforce the reality of the increased risk of detection.