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YouTube channel drives home road safety message
18 Dec 2009: MEDIA RELEASE: 18 December 2009 The TAC’s montage of 20 years of campaigns is helping motorists think twice about how they drive, by spreading its powerful road safety message online. Since going live on YouTube on December 10, the montage has
https://www.tac.vic.gov.au/about-the-tac/media-room/news-and-events
/2009-media-releases/youtube-channel-drives-home-road-safety-message -
20 years of TAC advertising, Everybody Hurts
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9 Dec 2009: On December 10th 1989 the first TAC commercial went to air. In that year there were 776 deaths on our roads, by 2008 that number had fallen to 303. This five minute retrospective of road safety campaigns is a compilation of 20 year of TAC ads. The
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In a hurry? Don't fool yourself, speed kills
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3 Dec 2009: The target of speeding messages was broadened with this commercial that shows how the pressures of time and a busy day cause a Mum to rush from one thing to the next. The outcome is depicted in one of the most graphic crashes ever shown, accompanied
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Never Drink Drive
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3 Dec 2009: A few drinks are enough to make it unsafe to drive. This drink drive TV ad tells us the story of a father whose daughter is killed when her boyfriend drives a car into the back of a truck. The boyfriend was drinking at a birthday before driving.
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Driving 10km/h less will save lives
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3 Dec 2009: Our first commercial to tackle the issue of low-level speeding shows the extraordinary difference driving just 10 km/h over the speed limit can have on a pedestrian. The motion-controlled camera captures what happens to a body when hit by a car
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If you drive on drugs, you're out of your mind
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2 Dec 2009: The TAC launched a new public education campaign in July 2009 targeting occasional cannabis users. Illicit drugs are found in the bodies of some 20% of all drivers killed. Despite what many believe, cannabis is one of the major culprits in road
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Drink driving, it will haunt you
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2 Dec 2009: After 16 years it was time to find another angle to the drink drive story. This shows how the grief and guilt at killing a young child affects every waking (and sleeping) moment of a man's life. On watching the commercial in market research, one
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"Bones" aka "Bend your knee Katie" TAC seatbelt…
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2 Dec 2009: A normal, everyday scenario that shows the outcome of a backseat passenger not having her seatbelt on. The rehabilitation scene still reverberates and includes the well-remembered line Hold on Katie, bend your knee. It introduced another aspect of
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Should you be driving home tonight?
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2 Dec 2009: Don't let your 12 Days of Christmas look like this. This was one of the most emotionally charged of all TAC campaigns. It was created in three parts that went to air sequentially in the days leading up to Christmas. The series shows the effect of a
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'The Birthday Present' 2003 MAFMAD winner
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2 Dec 2009: 'The Birthday Present' - Shannon Sleeth 2003 MAFMAD winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea
