Protect your entire body on every ride

Don’t let a 15 minute ride become a 12 month recovery. In a motorcycle crash, casual clothes only protect your body for a split second. You are less likely to be admitted to hospital after a crash if you are wearing protective clothing.

Got the gear? Ride with it.

Find out more about this campaign

Split Second film competition

‘To Die For’ by Felix Barnett demonstrates the risks of drink driving with a clever and thought-provoking twist – a cocktail recipe that leaves us asking ourselves ‘is any drink really worth dying for?’

Find out more about the competition

Night time driving

Red P-platers are seven times more likely to be injured or killed driving at night than fully licensed drivers. The time you have with your L-plater is vital.

Find out more about this campaign

The lucky ones get caught

A new hard-hitting road safety campaign provides a stark reminder that people are lucky to be caught by police doing the wrong thing, rather than being killed or seriously injured.

Find out more about this campaign

Pause Stop 

The TAC operates a number of Pause Stop sites across Victoria, encouraging drivers to pull over, recharge and get to get to their destination safely.

Find out more about the Pause Stop campaign

Left Unfinished

Seven seemingly ordinary items which belonged to seven Victorians whose lives were either tragically lost or forever changed while on the road are featured in this campaign. Each object represents a chapter in a book that will never be written or a life cut short and ultimately, a story left unfinished.

Find out more about Left Unfinished

The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.

The first TAC ad was aired in 1989

This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.

Tired driving

Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.

Find out more about tired driving

Speed

Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.

Motorcyclists

Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.

There's no one someone won't miss

More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.

Seatbelts. What's stopping you?

Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.

Find out more about seatbelts

Watch more on our YouTube channel

Follow us on social media to stay up to date with our latest campaigns

Facebook

Twitter

Instagram

LinkedIn

Protect your entire body on every ride

Don’t let a 15 minute ride become a 12 month recovery. In a motorcycle crash, casual clothes only protect your body for a split second. You are less likely to be admitted to hospital after a crash if you are wearing protective clothing.

Got the gear? Ride with it.

Find out more about this campaign

Split Second film competition

‘To Die For’ by Felix Barnett demonstrates the risks of drink driving with a clever and thought-provoking twist – a cocktail recipe that leaves us asking ourselves ‘is any drink really worth dying for?’

Find out more about the competition

Night time driving

Red P-platers are seven times more likely to be injured or killed driving at night than fully licensed drivers. The time you have with your L-plater is vital.

Find out more about this campaign

The lucky ones get caught

A new hard-hitting road safety campaign provides a stark reminder that people are lucky to be caught by police doing the wrong thing, rather than being killed or seriously injured.

Find out more about this campaign

Pause Stop 

The TAC operates a number of Pause Stop sites across Victoria, encouraging drivers to pull over, recharge and get to get to their destination safely.

Find out more about the Pause Stop campaign

Left Unfinished

Seven seemingly ordinary items which belonged to seven Victorians whose lives were either tragically lost or forever changed while on the road are featured in this campaign. Each object represents a chapter in a book that will never be written or a life cut short and ultimately, a story left unfinished.

Find out more about Left Unfinished

The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.

The first TAC ad was aired in 1989

This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.

Tired driving

Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.

Find out more about tired driving

Speed

Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.

Motorcyclists

Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.

There's no one someone won't miss

More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.

Seatbelts. What's stopping you?

Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.

Find out more about seatbelts

Watch more on our YouTube channel

Follow us on social media to stay up to date with our latest campaigns

Facebook

Twitter

Instagram

LinkedIn

Current campaigns

Protect your entire body on every ride

Don’t let a 15 minute ride become a 12 month recovery. In a motorcycle crash, casual clothes only protect your body for a split second. You are less likely to be admitted to hospital after a crash if you are wearing protective clothing.

Got the gear? Ride with it.

Find out more about this campaign

Split Second film competition

‘To Die For’ by Felix Barnett demonstrates the risks of drink driving with a clever and thought-provoking twist – a cocktail recipe that leaves us asking ourselves ‘is any drink really worth dying for?’

Find out more about the competition

Night time driving

Red P-platers are seven times more likely to be injured or killed driving at night than fully licensed drivers. The time you have with your L-plater is vital.

Find out more about this campaign

The lucky ones get caught

A new hard-hitting road safety campaign provides a stark reminder that people are lucky to be caught by police doing the wrong thing, rather than being killed or seriously injured.

Find out more about this campaign

Pause Stop 

The TAC operates a number of Pause Stop sites across Victoria, encouraging drivers to pull over, recharge and get to get to their destination safely.

Find out more about the Pause Stop campaign

Left Unfinished

Seven seemingly ordinary items which belonged to seven Victorians whose lives were either tragically lost or forever changed while on the road are featured in this campaign. Each object represents a chapter in a book that will never be written or a life cut short and ultimately, a story left unfinished.

Find out more about Left Unfinished

History of TAC campaigns

The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.

The first TAC ad was aired in 1989

This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.

Tired driving

Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.

Find out more about tired driving

Speed

Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.

Motorcyclists

Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.

There's no one someone won't miss

More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.

Seatbelts. What's stopping you?

Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.

Find out more about seatbelts

Watch more on our YouTube channel

Follow us on social media to stay up to date with our latest campaigns

Facebook

Twitter

Instagram

LinkedIn