The lucky ones get caught
A new hard-hitting road safety campaign provides a stark reminder that people are lucky to be caught by police doing the wrong thing, rather than being killed or seriously injured.
Victoria Police will be everywhere these holidays – to keep us all safe.
What is the ad about?
This campaign shows the reality of dangerous driving and encourages people to reflect on their own driving behaviour and consider the impact to themselves and others.
Why are we returning to this style of advertising?
Hard-hitting advertising catches the viewers’ attention. We know from TAC ads overs the years that the graphic nature of this type of advertising does stick in people’s minds and the number of people dying on Victorian roads has reduced from when we first started advertising.
Ads that bring the reality home of what happens when you’re not focused on driving can really make a difference in people thinking about speeding, or picking up their phone or drinking and driving.
This type of TAC campaign hasn’t be seen by the public for a few years which we hope will increase its impact, make it memorable, reduce dangerous driving and ultimately reduce the number of crashes on our roads this holiday time.
Where can I get help if I find this campaign upsetting?
We understand that these sorts of campaigns can be challenging for some people to watch, and can be reminders of their own experience of road trauma.
If you or someone you know has been affected by road trauma and needs support, please contact Road Trauma Support Services on 1300 367 797. You can also visit www.rtssv.org.au
What is the ad about?
This campaign shows the reality of dangerous driving and encourages people to reflect on their own driving behaviour and consider the impact to themselves and others.
Why are we returning to this style of advertising?
Hard-hitting advertising catches the viewers’ attention. We know from TAC ads overs the years that the graphic nature of this type of advertising does stick in people’s minds and the number of people dying on Victorian roads has reduced from when we first started advertising.
Ads that bring the reality home of what happens when you’re not focused on driving can really make a difference in people thinking about speeding, or picking up their phone or drinking and driving.
This type of TAC campaign hasn’t be seen by the public for a few years which we hope will increase its impact, make it memorable, reduce dangerous driving and ultimately reduce the number of crashes on our roads this holiday time.
Where can I get help if I find this campaign upsetting?
We understand that these sorts of campaigns can be challenging for some people to watch, and can be reminders of their own experience of road trauma.
If you or someone you know has been affected by road trauma and needs support, please contact Road Trauma Support Services on 1300 367 797. You can also visit www.rtssv.org.au
The facts behind road trauma
- Speed is a factor in approximately 30% of casualty crashes and males aged 26-39 are most likely to be detected speeding.
- Over 40% of deaths and 20% of serious injuries occur on high speed rural roads, with run off road crashes particularly common, as seen in this campaign.
- Over the past five years in Victoria, approximately 18% of drivers and riders killed had illegal blood alcohol levels.
- Drivers and riders involved in distraction-related crashes may make up at least 11% of road fatalities.
- 31% of Victorians admitted to using a mobile phone illegally in the past three months.
Whether they’re conducting targeted road safety operations or just out on patrol Victoria Police are there every day working to keep us safe.
Keeping our community safe
Whether they’re conducting targeted road safety operations or just out on patrol Victoria Police are there working to keep us safe.
Random breath testing: Every single Victoria Police vehicle is capable of conducting breath tests to detect people with a blood alcohol content (BAC) at or above 0.05. People that drive with a BAC of 0.05 and above are putting themselves and others at risk of death or serious injury on the road.
Each year there are millions of breath tests conducted in Victoria. You can be pulled over at any time and requested to do a preliminary breath test.
Drug testing: Drug testing is conducted via a saliva test. There’s a common misconception that drug tests are only conducted at booze buses. The fact is that you can be tested at any time, whether it’s an officer in an unmarked vehicle, on a motorcycle or highway patrol.
Each year at least 150,000 tests are conducted all across the state.
Speed enforcement: Mobile radar devices are used by marked and unmarked vehicles to detect people driving over the speed limit. In addition, mobile and fixed speed cameras are in high risk crash locations throughout Victoria. No matter what type of road you’re on whether it’s a highway or a back road you can expect to see Victoria Police enforcing speed limits.
Each month over 80,000 people are caught speeding on our roads.1
Seatbelt compliance: Each year 20-30 people are killed in crashes where they’re not wearing a seatbelt. Through routine and targeted operations Victoria Police work to ensure that people are wearing their seatbelts and that children are seated in the appropriate seats.
Distractions: A person that is using an electronic device while driving is a danger to themselves and others. Victoria Police target these drivers through a range of methods including, foot patrols and bicycles patrols, with a particular focus on drivers at intersections and stopped at traffic lights.
New phone detection technology is currently being trialled across Victoria.2 In less than two months, a total of 4000 drivers were detected driving while distracted, representing 2 per cent of all 200,000 vehicles tested.3
Unlicensed drivers: A driver or rider that has never held a licence or that doesn’t hold a valid licence is a risk to themselves and other road users. Through Automatic Number Plate Recognition (ANPR) technology and licence checks Victoria Police are working to remove these dangerous drivers and riders from the road.
Vehicle safety checks: Unroadworthy vehicles are a danger to drivers, their passengers and other road users. Whether you’re riding a motorcycle or driving a passenger or commercial vehicle you can expect to be stopped if your vehicle is defective.
If you are found to be breaking the law while on the roads you will receive a penalty. These can range from fines, to loss of licence through to having your vehicle impounded.
Staying safe on our roads
It’s important to make safe choices when on the roads. You should:
- Remember the basics. Make sure your vehicle is safe to drive, put on your seatbelt when driving and make sure your passengers are belted up too.
- Slow down and drive at a speed appropriate for the conditions. If you're travelling on familiar or unfamiliar roads, it's important to take your time.
- If you’re drinking, leave your car at home, organise a designated driver, book a taxi or check out public transport options. As little as one alcoholic drink may impair your judgement so plan your way home before you have a drink.
- Be present when you drive. A phone message, a call or a song can be all it takes to pull our attention away from driving. A 2 second glance at your phone means you’ll travel up to 28 metres blind.
- Look out for others on the roads, especially motorcyclists, pedestrians and people riding bicycles. Check your blind spot before changing lanes or turning at intersections.
1. https://www.camerassavelives.vic.gov.au/road-safety/statistics
2. https://www.camerassavelives.vic.gov.au/new-mobile-phone-camera-trial-launches-in-victoria
3. https://www.caradvice.com.au/883058/victoria-mobile-phone-detection/
The Lucky Ones Get Caught
What is the ad about?
This campaign shows the reality of dangerous driving and encourages people to reflect on their own driving behaviour and consider the impact to themselves and others.
Why are we returning to this style of advertising?
Hard-hitting advertising catches the viewers’ attention. We know from TAC ads overs the years that the graphic nature of this type of advertising does stick in people’s minds and the number of people dying on Victorian roads has reduced from when we first started advertising.
Ads that bring the reality home of what happens when you’re not focused on driving can really make a difference in people thinking about speeding, or picking up their phone or drinking and driving.
This type of TAC campaign hasn’t be seen by the public for a few years which we hope will increase its impact, make it memorable, reduce dangerous driving and ultimately reduce the number of crashes on our roads this holiday time.
Where can I get help if I find this campaign upsetting?
We understand that these sorts of campaigns can be challenging for some people to watch, and can be reminders of their own experience of road trauma.
If you or someone you know has been affected by road trauma and needs support, please contact Road Trauma Support Services on 1300 367 797. You can also visit www.rtssv.org.au